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WPP Tops Most Effective Holding Agency League Table

  • Campaign, Thursday, April 9, 2015 6:32 AM

WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network. The Coca-Cola Company toppled Unilever from the top spot to be named the highest ranked marketing company. Coca-Cola was also the most effective brand, a title it has now held for three consecutive years.

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