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7up Rebrands With Knitted London Bus

  • The Drum, Tuesday, November 25, 2014 6:29 AM

The second-largest PepsiCo beverage brand, 7up, has undergone a global brand refresh and is launching the new identity with a multichannel campaign that will see one of London's Routemaster buses knitted from top to bottom. The Feels Good To Be You campaign aims to celebrate people who fit the brand's "original and refreshing" proposition. Rolling out in more than 140 countries, the multichannel campaign and rejuvenated visual identity includes logo design and packaging, as well as two TV spots featuring real people.

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