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Coca-Cola Talks Of Global Tech Start-Up Network Plans

Coca-Cola has revealed how it plans to be at the forefront of digital innovation by creating a global network of technology start-ups. The soft drinks giant launched the Coca-Cola Founders network last year in order to diversify its revenue lines and expand its role as a digital content provider. However, the launch was not publicised, as Coke instead set about finding and investing in the first set of seed-stage tech firms. Yesterday, Coke's Vice President of Innovation David Butler gave a detailed explanation of how the network operates.

Read the whole story at Marketing Week »

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