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Orangina Appoints London Ahead Of Major UK Push

  • Campaign, Thursday, October 2, 2014 6:38 AM
Orangina, the French soft-drink brand, has appointed Grey London to handle creative and through the line activation as it prepares for a major marketing push in the UK. Orangina kicked off a review last month and spoke to several agencies including non-roster shops. There is no incumbent on the account, but Fred & Farid has created global advertising including the controversial ads featuring sexually suggestive animals.

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