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PepsiCo To Maintain Spend But Shift To Consumer-Facing Campaigns

PepsiCo says its will not increase its marketing spend in 2015, but instead hopes to get more “bang for its buck” through a global shift toward shopper marketing and digital. In a call with investors yesterday, PepsiCo CEO Indra Nooyi said that moving forward it will continue to hold its marketing spend at 5.9% of its sales. She also said that instead of upping investment, it will make a shift toward consumer-facing programs, an effort Nooyi believes will give the company “more bang for its buck” in every part of the world.

Read the whole story at Marketing Week »

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