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Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
- Campaign, Friday, December 5, 2014 7:43 AM
Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament. The group comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore. The WPP media shop Media-Com already works with Coca-Cola and will handle the media planning and buying. They will handle the global creative, outdoor, shopper marketing and digital activity. The group, which won the account after a pitch against Havas Worldwide, will begin work immediately.
