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Britvic Hands Digital Brief To TH_NK

  • The Drum, Thursday, May 22, 2014 9:53 AM

Britvic has appointed TH_NK to handle digital for its wide range of brands, including Robinsons, Fruit Shoot, J20 and Tango. Initially, TH_NK will focus on the adult soft drink, J20, working closely with incumbents BBH and Iris. The agency will lead Britvic's digital strategy and execution across social, web and mobile, as well as leading measurement and optimisation across all channels. The brief was won following a six-way pitch.

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