- Study Finds Younger Adults Turning To Social Media For Medical Advice
MAD, Steve McClellan - Wednesday, February 15, 2023
The study reveals that TikTok and Facebook have become primary providers ...
- Media Insight Project Replies To Criticism Of 'Trust' Survey
Publishers Daily, Ray Schultz - Friday, April 23, 2021
There was no implied criticism of the public for not embracing journalism ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has tak ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive ea ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- Hakuna Brand's Unorthodox Entry into Frozen Deserts
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
At least 80% of new CPG product launches fail each year, ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sal ...
- Study: 1300 Communities Have Lost Newspaper Coverage, Serious Implications For Democracy
Publishing Insider, Fern Siegel - Wednesday, October 17, 2018
Hedge funds and private-equity firms own a big piece of American newspape ...
- Is The All-American Family White, Heterosexual With Kids?
Mediapsssst, Richard Whitman - Tuesday, August 28, 2018
That's what 74% of respondents to a new HP study said, ev ...
- Gen Z Spends Less Time With Text
Publishing Insider, Erik Sass - Wednesday, July 5, 2017
members of Gen Z, the next generational cohort in line after t ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism ov ...
- Yup, Everybody Uses Social Media At Work
The Social Graf, Erik Sass - Wednesday, March 29, 2017
ComPsych asked 1,200 respondents from a number of companies about their soci ...
- OMG, Facebook Fatigue May Be Real (At Least In Our Minds)
The Social Graf, Erik Sass - Friday, March 10, 2017
The proportion of Facebook users who feel dissatisfied has been creeping ...
- Trolls Organize Themselves Linguistically
The Social Graf, Erik Sass - Thursday, March 9, 2017
Academics in Britain have directly engaged with troll communities in order ...
- Ordinary Social Media Users Are Buying 'Likes' Too
The Social Graf, Erik Sass - Friday, March 3, 2017
Buying likes is just one of a number of everyday deceits practic ...
- Social Media Politicizing Military, Study Finds
The Social Graf, Erik Sass - Tuesday, February 28, 2017
A new study by researchers at the National Defense University found th ...
- Social Media Behind Rising Stress Levels, Say Shrinks
The Social Graf, Erik Sass - Thursday, February 23, 2017
The American Psychological Association's new report, "Stress in America 2017: Technology a ...
- China Loosens Social Media Censorship To Uncover Dissent
The Social Graf, Erik Sass - Monday, February 13, 2017
The Chinese government has been loosening its grip on social media censorshi ...
- How Echo Chambers Form
The Social Graf, Erik Sass - Tuesday, January 24, 2017
A study titled "The spreading of misinformation online," used Facebook data ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time ...
- Sleep Loss In Teens Linked To Social Media
The Social Graf, Erik Sass - Tuesday, January 17, 2017
Sleep loss in teens is correlated with frequent social media use, accordi ...
- Social Ad Spending Poised To Pass Newspapers
The Social Graf, Erik Sass - Monday, December 5, 2016
Global spending on social media advertising will overtake newspapers within the ne ...
- Social Media Really Does Influence Political Opinions... Sometimes
The Social Graf, Erik Sass - Tuesday, November 8, 2016
Social media really does work to change political opinions, according to ...
- Facebook Use Linked With Longevity
The Social Graf, Erik Sass - Wednesday, November 2, 2016
Facebook use is associated with longer lifespans, according to a new stu ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- Kids Should Have 'Veto' Over Parents' Social Sharing, Docs Say
The Social Graf, Erik Sass - Monday, October 24, 2016
Parents should consider instituting a family rule that gives kids a "vet ...
- Three Out Of Four Consumers Watch Brand Videos On Facebook
The Social Graf, Erik Sass - Wednesday, September 28, 2016
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos fr ...
- Heavy Social Media Use Linked With Body Image Issues
The Social Graf, Erik Sass - Monday, September 12, 2016
This week brings another study suggesting that heavy social media use ...
- Social Media Dogged By Measurement Issues
The Social Graf, Erik Sass - Wednesday, September 7, 2016
Social media marketing will continue to grow, but its rise hasn't qui ...
- Social Media Is Now Universal (Among Young Brits, Anyway)
The Social Graf, Erik Sass - Wednesday, August 10, 2016
Social media is effectively universal among teens and young adults, at lea ...