Hakuna Brand's Unorthodox Entry into Frozen Deserts

  • May 11, 2020

At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana “n-ice cream”- frozen banana …

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