- Cross-Media Case Study: Look Sharpie
OMMA Magazine, Joan Voight - Thursday, October 29, 2009
The marketing brains behind Sharpie markers once thought their brand's biggest cla ...
- Industry Watch: Marketing With All the Frills
OMMA Magazine, Susan Kuchinskas - Monday, June 1, 2009
Lingerie makers ask women what they really want. ...
- Markets:The Dude is Not in
OMMA Magazine, Susan Kuchinskas - Wednesday, April 1, 2009
How stupid do you really want to look in public? That's t ...
- Industry Watch:The Battle Over a Hill of Beans
OMMA Magazine, Joan Voight - Wednesday, April 1, 2009
It's going to take more than a recession to get people ...
- Creative Roundtable: La Dolce Vespa
OMMA Magazine, Christine Champagne - Monday, March 2, 2009
The scooter rolls out its USA site Frequently cited as the epito ...
- Creative Roundtable: Nothing But Nets
OMMA Magazine, Christine Champagne - Thursday, August 21, 2008
With their NBA.com site looking outdated, static and in need of ...
- Creative Roundtable: The Other Side
OMMA Magazine, Christine Champagne - Monday, June 23, 2008
Before coming up with a strategy for selling the Toyota Matrix ...
- Cruel Intentions
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Do you want to play a game? Probably not with the t ...
- Industry Watch: We're With the Band
OMMA Magazine, Eric Butterman - Friday, May 1, 2009
The music industry has never been more challenged - okay, threatened ...
- Creative Round Table: Ready for Its Close-Up
OMMA Magazine, Christine Champagne - Friday, January 2, 2009
In a recent Duke University study, rhesus monkeys were given a choi ...
- Creative Roundtable:Rebooting the White House
OMMA Magazine, Christine Champagne - Wednesday, April 1, 2009
Despite entering a White House full of antiquated computer hardware and softwa ...