- Industry Watch: Getting There Is Half the Fun
OMMA Magazine, Margaret A. Starvish - Monday, April 21, 2008
Tinsley Mortimer, a svelte, shiny-haired Manhattan socialite, is used to traveling ...
- Market Focus: Fun and Games Are Serious Business
OMMA Magazine, Eric Butterman - Monday, March 1, 2010
Many hobbies aren't serious, but there's no question that hobbyists are serio ...
- Industry Watch: Taking a Gamble
OMMA Magazine, Susan Kuchinskas - Friday, January 2, 2009
"PUBCON attendees with badge can get free admin to LAX at Luxo ...
- Markets Focus: Cashing in on Kids
OMMA Magazine, Eric Butterman - Thursday, August 21, 2008
The difficulty in guessing how to market to a child, it's oft ...
- Cross-Media Case Study: Rainbow Bright
OMMA Magazine, Liz Tascio - Monday, June 23, 2008
Considering all the attention In Rainbows received just for its pay-what-you-want prici ...
- Market Focus: The Best Eight Years
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
College may well be the only acceptable time in life to dri ...
- Case Study: Yahoo
OMMA Magazine, Gavin O'Malley - Tuesday, July 12, 2011
Yahoo's display ad business is showing signs of the life. For t ...
- Cross-Media Case Study: Good Red Hunting
OMMA Magazine, Jonathan Blum - Wednesday, January 5, 2011
Underneath the sugarcoated veneer of the $15 billion North American confectionery mark ...
- Creative Roundtable: Chuck E Change
OMMA Magazine, Christine Champagne - Tuesday, November 9, 2010
Who wears Converse? Who doesn't? Take a look around, and you'll s ...
- The Best Five (or Six) Years
OMMA Magazine, Tanya Gazdik - Tuesday, July 14, 2009
Forget Animal House and the old stereotypes regarding college students. Today's 1 ...
- Cross-Media Case Study: Signal Strength
OMMA Magazine, Joan Voight - Tuesday, January 5, 2010
In early 2009, Verizon Wireless knew it was headed for a showdo ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...
- Market Focus: This Bird Has Flown
OMMA Magazine, Susan Kuchinskas - Friday, January 2, 2009
It was a dark and stormy night in Rodanthe when Diane La ...
- Cross-Media Case Study: Kind of Blue
OMMA Magazine, Christine Champagne - Tuesday, September 30, 2008
The skies have not been a happy place of late. Lost luggag ...
- Cross Media: To Infiniti and Beyond
OMMA Magazine, Christine Champagne - Wednesday, May 21, 2008
With its sleek, muscular curves and stylish interior, Nissan's 2008 Infiniti EX ...
- Creative Roundtable: Bizarre Ride to the Dark Side
OMMA Magazine, Christine Champagne - Thursday, July 15, 2010
Carmakers marketing hybrid vehicles tend to craft cheerful, earnest and inspiring messag ...
- Creative Roundtable: Flash and Bash
OMMA Magazine, Christine Champagne - Thursday, June 24, 2010
Given the amazing graphics we see in today's video games (particularly amazi ...
- Over the Rainbow?
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
You can't really talk about the new skittles.com without talking about t ...
- Video Games Get Real
OMMA Magazine, Steve Smith - Tuesday, July 14, 2009
From the first days of Pong, the video game industry has be ...
- Cross-Media Case Study: Air Power
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
When Nike set out to market its Air Force 25 basketball sh ...
- Creative Roundtable: No Laughing Matter
OMMA Magazine, Christine Champagne - Wednesday, July 23, 2008
Fun is contagious, therefore a disease. That's the credo of NOLAF, t ...
- Treading the Web
OMMA Magazine, Christine Champagne - Monday, September 12, 2011
Speedo is known for innovations ranging from the creation of the first-ev ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boo ...
- Creative Roundtable: Bull by the Horns
OMMA Magazine, Christine Champagne - Wednesday, October 14, 2009
We all know that the energy drink Red Bull gives you wing ...
- Live Wired, Die Young
OMMA Magazine, Joan Voight - Tuesday, July 14, 2009
James Dean must be turning over in his grave. It seems t ...
- Industry Watch: The Soft Economy
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
Back when tweens and teens and twenty-somethings wore poodle skirts and whi ...
- Creative Roundtable: Slightly Revisionist
OMMA Magazine, Christine Champagne - Friday, May 14, 2010
Whether you're a World War II buff looking for photos of B- ...
- Market Focus: Band of Hermanos
OMMA Magazine, Liz Tascio - Monday, June 1, 2009
Amid the general downturn of everything, here's some good news: Hispanics rocket ...
- Markets Focus: What's Up, Doc?
OMMA Magazine, Liz Tascio - Tuesday, December 2, 2008
Now that Dr. Nicholas Genes is an academic chief resident at Mou ...
- Creative Roundtable: The Great Face Race
OMMA Magazine, Christine Champagne - Monday, November 3, 2008
In the battle between MySpace and Facebook for world domination, Facebook ...