- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutti ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plast ...
- Creative Roundtable: Inside the Box
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
UPS' cardboard world wows visually, but is it the right package? Y ...
- Industry Watch: Give Peace a Web Site
OMMA Magazine, Susan Kuchinskas - Wednesday, October 14, 2009
Nonprofits do a great deal of good with small budgets online: Ha ...
- Some Call It Art
OMMA Magazine, Christine Champagne - Tuesday, July 14, 2009
Art museums have got this look-but-don't-touch policy, which is understandable - th ...
- Cross-Media Case Study: Once Bitten
OMMA Magazine, Christine Champagne - Monday, November 3, 2008
HBO consults with all of its show creators when it formulates marketi ...
- Just like Honey
OMMA Magazine, Christine Champagne - Tuesday, July 22, 2008
The plight of the honeybee has been getting a lot of pres ...
- Focus: Up with Moms
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
America is moving to a new matriarchy, a "Momacracy," if you wil ...
- Pearl Jam's Puzzling Play
OMMA Magazine, Christine Champagne - Friday, May 1, 2009
Online gaming and grunge. Who would have linked them back in t ...
- Industry Watch: Buy Cell and Hold
OMMA Magazine, Liz Tascio - Monday, November 3, 2008
Despite the iPhone's hype and impressive sales, it's actually not the best-selli ...
- Industry Watch: Look, Up in the Air
OMMA Magazine, Eric Butterman - Tuesday, July 22, 2008
With a hike in fares and baggage charges that consumers consider unfai ...
- Cross Media: In the Clutch
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Every game needs a hero. That's the central theme of Gatorade's "Leag ...
- Industry Watch: Get Your Kicks
OMMA Magazine, Courtney Humiston - Thursday, June 24, 2010
Sneaker marketing has always been about making outrageous claims. From PF Flyer ...
- Cross-Media Case Study:Plugged in to the Electorate
OMMA Magazine, Nina Lentini - Wednesday, April 1, 2009
In 2007, as the cola wars intensified and consumers kept backing aw ...
- Markets Focus: Only the Lonely
OMMA Magazine, Eric Butterman - Monday, November 3, 2008
The stereotypical image of a single person is someone in a tin ...
- Cross-Media Case Study: Air Waves
OMMA Magazine, Joan Voight - Thursday, August 21, 2008
In the midst of airlines shuttering, merging or going bankrupt and passenger ...
- Markets Focus: Superconnected
OMMA Magazine, kyle , Daisy Whitney - Tuesday, July 22, 2008
In the media business, we sometimes take the early adopters for grante ...
- Industry Watch: Making Drug Buddies
OMMA Magazine, Christine Bittar - Monday, June 23, 2008
The Web isn't just good for filling cheap prescriptions for painkillers a ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on t ...
- Industry Watch: Ready for Take Off
OMMA Magazine, Eric Butterman - Thursday, July 15, 2010
Not long ago, leisure travel looked anything but relaxing. Oil rose ...
- Market Focus: Marrying for Money
OMMA Magazine, Eric Butterman - Thursday, June 24, 2010
Weddings are beautiful, a dream come true, a day that comes arou ...
- Market Focus: Keeping the Audience in Stitches
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
Wait 'til next year. The off-season in baseball is the time ...
- Industry Watch: Cuff Links
OMMA Magazine, Joan Voight - Monday, March 1, 2010
Is there anyone who grew up in America who thinks that bl ...
- Finding Religion
OMMA Magazine, Eric Butterman - Tuesday, December 1, 2009
When The Passion of the Christ was first pitched, many Hollywood executiv ...
- Industry Watch: Calling the Shots
OMMA Magazine, Susan Kuchinskas - Tuesday, July 14, 2009
Alcohol marketers try to get consumers liquored up but not out ...
- Industry Watch: Burn, Banking, Burn
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
Everyone loves to gawk at a gory accident - unless it involv ...
- Cross-Media Case Study: Something Like a Phenomenon
OMMA Magazine, Liz Tascio - Friday, January 2, 2009
Encouraging people to associate your brand with user-generated video mashups of near ...
- Mobile Focus: Married to the dotMobi
OMMA Magazine, Fara Warner - Monday, November 3, 2008
This was supposed to be the year the mobile Web went mainstre ...
- Industry Watch: Virtual Vanguard
OMMA Magazine, Liz Tascio - Thursday, August 21, 2008
A video of a cute 20-something Hula-Hooping in just a T-shirt a ...
- Markets Focus: Dealing with the DINK
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
They meet for cocktails and tapas after work, buy all the be ...