- Anatomy of The Consumer: Hearing
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Rather than aurally bludgeoning their targets with everything from minute-long jingles ...
- Anatomy of The Consumer: Sight
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Save for the ones confined to radio ads, nearly every marketing progr ...
- Anatomy of The Consumer: Touch
Media Magazine, Larry Dobrow - Friday, May 1, 2009
In media, touch tends to be the most neglected of the fi ...
- Personality Data Predicts Media Usage
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Personality is often a more effective prediction tool for media usage th ...
- Age of Dissent
Media Magazine, Steve Smith - Friday, January 2, 2009
Consumerism was never just about buying stuff. It was about a fai ...
- Deloitte: Millennials Spend Less Time Watching TV
MediaDailyNews, - Thursday, January 8, 2009
A Deloitte survey found that 14-to-25s view the computer as more ...
- Media 100: A Seat at the Table
Media Magazine, Staff Writers - Tuesday, December 2, 2008
We're no fans of lists. That's mainly because there already are w ...
- Free Agent: The Customer's Always Right
Media Magazine, Lisa Seward - Tuesday, December 2, 2008
Here's a phrase you don't often hear: "I had the best customer-servi ...
- The Boycott Boomerang
Media Magazine, Sarah Mahoney - Thursday, October 2, 2008
The Humane Society of the United States found itself stymied. Despite yea ...
- Kagan: Cable May Get 50% Rev Boost By 2018
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
Although the cable industry is expected to lose basic video customers ...
- Cable VOD Sees Rapid Growth By 2013
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Digital growth in many TV and related media platforms will continue ...
- Distributed Disaster
Media Magazine, Liz Tascio - Tuesday, May 20, 2008
It was an idea that appeared way ahead of its time: nomad ...
- PWC: Magazines, Out-of-Home Will Grow, Newspapers Slow
MediaDailyNews, Erik Sass - Thursday, June 19, 2008
The outlook is grim for newspapers in the United States in t ...
- Digital City Limits: Austin Found No. 1 In New Media Penetration
MediaDailyNews, Erik Sass - Wednesday, May 14, 2008
Scarborough Research has identified the nation's most digital-savvy cities. The national surv ...
- Less Is More
Media Magazine, Liz Tascio - Friday, January 2, 2009
In a way, the green movement should have been a red fla ...
- Step Right Up
Media Magazine, Richard Linnett - Tuesday, July 14, 2009
Big surprise. Red Bull really does give you wings, exactly as advertise ...
- Anatomy of The Consumer: Taste
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Getting consumers to taste new products has long been the bane ...
- Anatomy of The Consumer: Scent
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Fans attending games one and two of the 2008 World Series ...
- Up Against the Wall
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like stacks of increasingly desperate match.com profiles, the list of available a ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Pyth ...
- Double Creature Feature
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
Twilight and The Unborn depended on online buzz to fill seats. Welco ...
- Corporate Re-brand: Growth Industry
OMMA Magazine, Fara Warner - Friday, May 1, 2009
When Jan Valentic took over as senior vice president of global marketi ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat wi ...
- Cross-Media Case Study: Kia Optimizes First Impressions
OMMA Magazine, Christine Champagne - Monday, April 4, 2011
Popular Mechanics calls it "stylish." Autoblog describes it as "seriously attractive," a ...
- Cross-Media Case Study: Better Late Than Never
OMMA Magazine, Christine Champagne - Thursday, June 24, 2010
Let's be frank: The advertising we see for tampons, pads and line ...
- Cross-Media Case Study: Another Brick in the Wall
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
A few sobering statistics: Newspaper ad sales dropped more than 28 perce ...
- Cross-Media Case Study: The Missing Link
OMMA Magazine, Christine Champagne - Wednesday, October 14, 2009
Thanks to the rise of smartphones, mobile has gone way beyond ta ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motor ...
- Cross-Media Case Study:AUSTRALIA
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
It sounds like a marketer's Hollywood daydream: Oscar-winning movie director decides h ...
- Red Herring
OMMA Magazine, Sonia Reyes - Monday, June 23, 2008
Hire a high-profile Hollywood film director for your TV creative. Cast ...