- Havas Digital Engages 'Listening Loop' For Social Media Campaigns
Online Media Daily, - Friday, April 8, 2011
Havas Digital, the umbrella group for Havas Media's interactive agencies, says i ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Cable Operators Score High Profitability, Outpace Competitors
MediaDailyNews, Wayne Friedman - Monday, March 14, 2011
Over the last four years, even with the problems of the recessio ...
- Interactive Companies Most Profitable, After Cable Operators
Online Media Daily, Mark Walsh - Monday, March 14, 2011
Interactive media ranked as the second-most-profitable industry segment from 2006 to 20 ...
- Depressed? Reach For Video Games, Not Antidepressants
Online Media Daily, Laurie Sullivan - Wednesday, February 16, 2011
Do casual video games reduce depression, stress and anxiety? The East Caroli ...
- Time Spent on Magazines, Newspapers, Radio Slips in 2010
MediaDailyNews, Erik Sass - Wednesday, December 29, 2010
Father Time wasn't kind to traditional media in 2010, judging by t ...
- Census: Hispanic Population Is Booming
MediaDailyNews, Erik Sass - Tuesday, December 21, 2010
The Hispanic population of the United States is growing by leaps a ...
- ESPN: Little Effort to Cut Cable
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
Seeking to understand the cutting of cable cords, ESPN has waded in ...
- Papa Gino's Scores With One-To-One Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, December 1, 2010
At the end of its first year, marked in early November, t ...
- Time Warner Cable To Publish Media Reports
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Looking for a broader public awareness, Time Warner Cable is starting ...
- TV Watchers: Paid TV Beats Free
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2010
Motorola Mobility, a subsidiary of the big maker of cable set-top boxe ...
- IPG, Entourage Team To Test OOH Experiences
MediaDailyNews, David Goetzl - Tuesday, October 26, 2010
As it continues to build its research on how shoppers react ...
- GfK MRI Will Measure Digital Readership
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
After a year-long test period, GfK MRI is preparing to begin fu ...
- Study: Digital Billboards Don't Cause Accidents
MediaDailyNews, Erik Sass - Tuesday, August 17, 2010
This week brought yet more evidence that digital billboards don't cause traff ...
- Study: Videogames Lead To Attention Problems
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
The Department of Psychology at Iowa State University along with the Nation ...
- A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Just as other networks have done, A&E Television Network has also enter ...
- Satellite, Telco TV On Rise, Cable Losing Subscribers
MediaDailyNews, David Goetzl - Monday, May 10, 2010
The new joint report from SNL Kagan and MediaBiz says 99.9 milli ...
- TV For Toddlers Linked To Later Problems
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
Toddlers who watch a lot of television were more likely to experien ...
- Study: TV Beats Radio, Web For Ad Recall
MediaDailyNews, David Goetzl - Thursday, January 28, 2010
Canada's equivalent to the Television Bureau of Advertising released data Thursday fr ...
- Watching TV Bad For Health
Around the Net In Media, Fern Siegel - Tuesday, January 12, 2010
An Australian study found every hour spent sitting in front of t ...
- Marketers: More Facilitate, Less Envision
Marketing Daily, Aaron Baar - Friday, November 6, 2009
Many marketers think they're visionaries, but in reality most of them a ...
- PPC Campaign Scares Up Big Profits
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
Holiday sales might have been slow for Halloween Express if not f ...
- Gallup: 45% of Americans Distrust Media
MediaDailyNews, - Friday, October 2, 2009
According to a recent Gallup poll, less than half of Americans (45 ...
- NBCU Studies Growing Role of Women
Around the Net In Media, Joan Voight - Tuesday, September 29, 2009
NBC Universal is conducting a major study to examine female consumer behavio ...
- Walk The Line
Media Magazine, Courtney Humiston - Tuesday, July 14, 2009
Unless you live on a sweet potato farm in Lancaster, Pa., bran ...
- Marketers Navigate The Rocky Road of Entrepreneurship
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
"You've got to take the good with the bad," a camp counsel ...
- Study: Social Media Pays
Online Media Daily, Mark Walsh - Monday, July 20, 2009
One of the major hurdles to increased spending on social media h ...
- How Google Lifts Mobile Search Ad Success For Vegas.com
Online Media Daily, Laurie Sullivan - Friday, July 17, 2009
What happens in Vegas stays in Vegas. Except for searches on mobi ...
- Experian: Americans Big Media Multitaskers
MediaDailyNews, Wayne Friedman - Friday, June 19, 2009
A new study by Experian Simmons shows that Americans would actually ne ...
- Anatomy of The Consumer: Coming To Our Senses
Media Magazine, Larry Dobrow - Friday, May 1, 2009
The taxi stops at the hotel curb; you leap out of ...