- News Sites Should Target Reward-Seekers To Boost Ad Revs
Online Media Daily, Gavin O'Malley - Tuesday, March 5, 2013
Forget influencers, social sharers, or brand obsessives. News organizations desperate to cou ...
- Marketers Advised To Ramp Up Mobile, Key To Expansion
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
Marketers would do well to ramp up investment in mobile this yea ...
- 2012 Doubles As Year Of The App
Online Media Daily, Gavin O'Malley - Wednesday, January 2, 2013
Solidifying 2012 as the year of the app, a record 1.76 billi ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Study: Exchange and DSP Video Buying Triples
VidBlog, Daisy Whitney - Thursday, November 15, 2012
Digital video ad spending is up 27% over last year, buoyed ...
- Cable Subscribers Stick With Premium Packages
MediaDailyNews, Wayne Friedman - Monday, October 15, 2012
Cord-cutting? That doesn't work for the high-paying cable consumers. A new stu ...
- Voters Turn To Phones In Election Season
Online Media Daily, Mark Walsh - Tuesday, October 9, 2012
As the presidential race enters its final few weeks, a new surv ...
- Pew: Value Of 'Big Data' Debated
Online Media Daily, Mark Walsh - Friday, July 20, 2012
Madison Avenue has harnessed the power of Big Data to pinpoint t ...
- Report: Digital Shops Must Morph Into 'Value Mediators'
Online Media Daily, Steve McClellan - Wednesday, July 18, 2012
Just as the agency world has begun a new wave of consolidatio ...
- Tablets, Smartphones Drive Engagement, Ad Response
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Consumers are more responsive to ads on tablets than smartphones, but bo ...
- Tablets Favored Device At Home
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Among early adopters, media tablets have become favored devices for reading newspape ...
- Correction: CBS, CW Not In OMD Facebook Study
Online Media Daily, Steve McClellan - Thursday, June 28, 2012
The 'Online Media Daily' story "Marketing Content Has Short Shelf Life ...
- 55% Of Cell Users Access Mobile Web
Online Media Daily, Mark Walsh - Tuesday, June 26, 2012
When it comes to using mobile phones as the primary means ...
- Tablet Users Act On Ads
Online Media Daily, Erik Sass - Monday, June 18, 2012
The number of Americans who own tablets is surging, and that's go ...
- Off-Channel Promos Crucial In Reaching Mass Audience
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
It is not enough to promote new TV shows on one's o ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- Key Luxury Hotels Book Digital Strategy
Online Media Daily, Mark Walsh - Thursday, March 22, 2012
A new study ranking more than 50 luxury hotel brands based ...
- Pew: 52% Use Mobile While Shopping
Online Media Daily, Mark Walsh - Monday, January 30, 2012
By all indications, mobile traffic and m-commerce made impressive gains during t ...
- Size Matters In Mobile Screens
Online Media Daily, Mark Walsh - Tuesday, January 10, 2012
Confirming what has already become apparent in the mobile market, a n ...
- More Americans Turn To Web For Fun, Diversion
Online Media Daily, Mark Walsh - Friday, December 2, 2011
Entertainment companies take note -- a growing number of Americans are goi ...
- Case Study: New Orleans Gets Huge Lift With Online Ads
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
In this case study, the New Orleans Travel Marketing Corp. enlisted t ...
- Mobile Multitask: Most Viewers Watch TV, Text At Same Time
Online Media Daily, Steve Smith - Friday, November 11, 2011
When the TV goes on, the cell phones come out. According ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- Online Discussion Participants Exhibit Riskier Financial Behavior
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
People who participate in online communities are more likely to make ris ...
- Summer Is Bonanza Media Time For Kids
MediaDailyNews, Wayne Friedman - Wednesday, August 24, 2011
Almost half of parents say they allow children to consume "more" televisio ...
- Displaybook: How Facebook Became A Dominant Ad Platform
OMMA Magazine, Mark Walsh - Tuesday, July 12, 2011
Facebook now aims to grab a bigger slice of brand-advertising budgets ...
- Telling Tales About Online Surveys
Online Media Daily, Rob Frydlewicz - Monday, July 25, 2011
We regularly harp about how data is collected by the Nielsens, Arbitro ...
- Researchers To Marketers: Go Social, Mobile
Online Media Daily, - Monday, June 6, 2011
Two reports released Monday underscored the increasing importance of social media ...
- Cross-Media Case Study: Same Points, Different Game
OMMA Magazine, Joan Voight - Friday, April 29, 2011
Long before Mark Zuckerberg was a gleam in his mother's eye, Weig ...
- Havas Digital Engages 'Listening Loop' For Social Media Campaigns
Online Media Daily, - Friday, April 8, 2011
Havas Digital, the umbrella group for Havas Media's interactive agencies, says i ...