- Brands Line Up Behind Tiger: 'Private Matter'
Marketing Daily, Karl Greenberg - Monday, November 30, 2009
"Woods is just in a different class," says SportsBranded Media's John Meind ...
- 'Leno' Ratings Stop Slide, Show Some Improvement
MediaDailyNews, - Sunday, November 29, 2009
In recent weeks, NBC's "The Jay Leno Show" has stopped its ratin ...
- Matching Brands With Celebrities Is A Science
Marketing Daily, Aaron Baar - Wednesday, November 25, 2009
"We were surprised by the fact that Miley Cyrus and William Shatne ...
- 50 Cent Settles Suit With Taco Bell
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 24, 2009
Curtis James Jackson III -- 50 Cent to you and me ...
- Just An Online Minute... The Goofy Nerd Herd Gets Notional
Just An Online Minute, Kelly Samardak - Friday, November 20, 2009
Last night, I had no notion of what Notional was all abo ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- Vitaminwater Partners With 50 Cent For IPhone App
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2009
In addition to being able to remix the new single, 50 Ce ...
- Star Power: Celeb Endorsements Click With Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Young consumers, 18-34, are moved more than others to buy products wi ...
- Endorsements Are A Mixed Bag
Research Brief, Jack Loechner - Tuesday, November 17, 2009
According to the findings of a new Adweek Media/ Harris Poll, looki ...
- Brad Pitt And Angelina Jolie Design Jewelry For Asprey
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
...
- Serena Williams, Mia Hamm Team With CVS
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2009
A variety of marketing programs are planned for the partnership in 201 ...
- Laughs Limited: 'Lopez' Delivers Standard Debut Numbers
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
TBS' new late-night talk-show "Lopez Tonight" had a standard -- if n ...
- Grey Revs Fall 20%, Slams 'Leno' Impact
MediaDailyNews, David Goetzl - Monday, November 9, 2009
While some station groups have taken a let's-not-jump-to-conclusions approach to NBC's J ...
- After Mickey's Makeover, Less Mr. Nice Guy
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Concerned that Mickey Mouse has become more of a corporate symbol th ...