- Madonna Shoots Material Girl For Macy's
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
...
- Jordan Gets Comfortable With Hanes (Again)
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Oprah Net Produces Docs With Celebs
Around the Net In Media, Fern Siegel - Tuesday, July 27, 2010
The Oprah Winfrey Network is producing original documentaries with Hollywood stars Jul ...
- Study: Woods Unlikely To Recover As Endorser
Marketing Daily, Aaron Baar - Tuesday, July 27, 2010
"The real question was, 'How far had he fallen?'," Steven Levitt, preside ...
- Couric's Future At CBS Questioned
Around the Net In Media, Fern Siegel - Thursday, July 22, 2010
Though her reported $15 million annual contract is not up until ne ...
- Despite Off-Course Woes, Woods Wins In Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Even after losing about $20 million worth of deals, Tiger Woods remai ...
- Jennifer Aniston Joins Celebrity Scent Brigade With U.K. Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
...
- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- Oprah Biopic Based On Kitty Kelley's Book
Around the Net In Media, Fern Siegel - Tuesday, July 13, 2010
Oprah Winfrey's quarter-century run on daytime TV may be accompanied by ...
- Landon Donovan: The Road To Armstrong Goes Through Hamm
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
U.S. soccer star Landon Donovan is doing okay, as far as endorsemen ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- Larry King Signs On With Original Brooklyn Water Bagel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Cooper is 'Happy at CNN,' Mad at Internet
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
TVNewser obtained an email Cooper sent to the staff of his sh ...
- Staples Enlists Celebs For Back-To-School
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2010
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off Ju ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Material Girl, Daughter Selling Material At Macy's
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Macy's is banking on Madonna and child bringing in teenagers on ...