- Hallmark Cards, Paris Hilton Settle 'That's Hot' Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
...
- Can Dr. J Help Converse Connect With Consumers?
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
...
- Armani And His Lady G: A Match Of Timeless Style
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
How, at age 76, do you get people going gaga over yo ...
- Celebrity Endorsements: Rewards Still Outweigh Risks
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Dean Crutchfield, chief engagement officer at brand experience agency Method, asks wheth ...
- Forbes: Zuck Already Richer Than Jobs
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Just 5 years after dropping out of Harvard to found Facebook, Ma ...
- JLo, Tyler Confirmed As 'Idol' Judges
MediaDailyNews, Wayne Friedman - Wednesday, September 22, 2010
Confirming the worst-kept recent secret in the entertainment world, singers Jennifer Lop ...
- Eli Manning QBs Oreo Push With Shaq, But Where Are Others?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Oreo's Double Stuf Racing League now has a roster that stars El ...
- Top 10 Oddball Celebrity-Branded Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
When I first saw this list, it was indeed so oddball th ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Oprah Sending Audience Of 300 To Australia
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
Oprah Winfrey kicked off her 25th and final season of "The Opr ...
- Motorola Debuts Defy Phone on 'Oprah'
Marketing Daily, - Monday, September 13, 2010
The new phone, which will be available through the T-Mobile network, includ ...
- Hasbro Lines Up YouTube Stars For Smackdown
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2010
To market its new "Trivial Pursuit: Bet You Know It" game, Hasb ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- AOL Pushes 'Ellen' Across Site
MediaDailyNews, Wayne Friedman - Tuesday, September 7, 2010
For the start of its eighth season, Time Warner's syndicated TV "T ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- Harman, Quincy Jones Team On Headphone Line
Marketing Daily, - Thursday, September 2, 2010
A share of the proceeds from each set of headphones sold wi ...
- O'Brien Keeps TV Simple: 'Conan'
MediaDailyNews, Wayne Friedman - Wednesday, September 1, 2010
Let the late-night talk-show marketing begin: TBS has figured out a na ...
- Chinese Lingerie Brand Uses Princess Di Lookalike In Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...