- Taco Bell Debuts Cinema Ads
Around the Net In Media, Joan Voight - Monday, June 29, 2009
Taco Bell is turning to cinema as it kicks up its "W ...
- Cinema Advertising Boasts Big Emotional Impact
MediaDailyNews, Erik Sass - Thursday, June 18, 2009
Cinema advertising has enjoyed a string of good news recently. The late ...
- Theater Advertisers May Consider Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
...
- CineMedia Posts Strong Quarter, Coming Attractions Look Good Too
MediaDailyNews, Erik Sass - Wednesday, May 13, 2009
The recession is taking a bite out of most media businesses, b ...
- Advertisers: Union Deals For New Actors Should Be Ratings-Based
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2009
Television ratings fragmentation is now coming into play with the advertising industry ...
- Screenvision Adds 675 Screens, NCM Reports Strong Results
MediaDailyNews, Erik Sass - Tuesday, March 10, 2009
While other media are plodding or imploding, digital out-of-home video is steami ...
- CAC Close-Up: Blacker Named Exec Director, Cinema Ads Prove Effective
MediaDailyNews, Fern Siegel - Tuesday, February 24, 2009
The Cinema Ad Council has a new executive director: Andrew L. Blacke ...
- USA Net, Universal Promote '09 Film Slate
MediaDailyNews, Wayne Friedman - Monday, February 9, 2009
USA Network has acquired the exclusive network television premiere rights to t ...
- Paramount's 'The Soloist' Buys Into ABC's Oscar Show
MediaDailyNews, Wayne Friedman, David Goetzl - Saturday, February 7, 2009
One of the first-ever film commercials for ABC's "Academy Awards" broadcast wi ...
- Big Screen: Study Touts Cinema Ad Effectiveness
MediaDailyNews, Erik Sass - Tuesday, February 3, 2009
Two new studies give a boost to out-of-home advertising, touting its abili ...
- Cinema Attracting More Auto Ads
Around the Net In Media, Joan Voight - Monday, February 2, 2009
Print and TV advertisers may be feeling the pain of lost au ...
- MSNBC, Screenvision Air Inaugural In Theaters
MediaDailyNews, Erik Sass - Wednesday, January 14, 2009
In a first for political coverage and out-of-home media, MSNBC has partner ...
- 'Desperaux,' Soup Brand In Rare Pact
Around the Net In Media, Joan Voight - Wednesday, December 24, 2008
Campbell Soup has stayed away from movie partnerships for years, but wh ...
- Screen Saver: Clear Channel Radio Cuts MovieTickets.com Deal
MediaDailyNews, Fern Siegel - Friday, December 12, 2008
Clear Channel Radio named MovieTickets.com its exclusive online movie ticketing partner. Listene ...
- CraveOnline Partners With Universal
Online Media Daily, Tanya Gazdik - Thursday, November 20, 2008
CraveOnline.com is partnering with Universal Entertainment for a contest offering readers t ...
- MGM Ready For Close-up With YouTube
MediaDailyNews, Wayne Friedman - Monday, November 10, 2008
Looking to broaden its longer-form video offerings to consumers, YouTube has partner ...
- NCM Bows Online Platform, Screens Strong 3Q Results
MediaDailyNews, Erik Sass - Friday, November 7, 2008
The economy may be in dire straits, but cinema advertising is cruisi ...
- YouTube To Offer Feature Films
Around the Net In Online Marketing, Ross Fadner - Thursday, November 6, 2008
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- BET Screens Weinstein Films
MediaDailyNews, Fern Siegel - Wednesday, October 22, 2008
BET Networks and The Weinstein Company have joined forces for a multi-pictu ...
- Rejected Ads For 'Porno' Movie Are Good PR
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
In a controversy that looks suspiciously like a brilliant PR stunt, billboar ...
- Big Picture: Screenvision Expands Network To 14,500 Screens
MediaDailyNews, Erik Sass - Monday, October 6, 2008
Screenvision is expanding its network of movie theater affiliates with the additi ...
- IFC, Sundance Plan Shows for Distinct Demos
Around the Net In Media, Joan Voight - Monday, October 6, 2008
Cable network IFC and its new sibling Sundance Channel are dividing t ...
- Bailout Could Give Hollywood a Boost
Around the Net In Media, Joan Voight - Friday, October 3, 2008
Hollywood could get a little unexpected boost from the proposed $700-billion bailo ...
- Smaller Movies Hurt By Disappearing Critics
Around the Net In Media, Joan Voight - Wednesday, October 1, 2008
In an ironic twist, after years of marginalizing film reviewers, Hollywood ...
- MySpace, Disney Launch 'High School Musical' Contest
Online Media Daily, Laurie Sullivan - Wednesday, September 3, 2008
News Corp.'s MySpace and Walt Disney Studios Motion Pictures have teamed ...
- Report: Movie Smoking Influences Kids
MediaDailyNews, - Friday, August 22, 2008
The National Cancer Institute's 684-page report, "The Role of the Media ...
- Time Inc. Goes Into Movie Biz
MediaDailyNews, - Wednesday, August 6, 2008
Time Inc. Studios has joined with Collective and XYZ Films to produ ...
- First Annual U.S. Sports Film Festival To Be Held In Philadelphia
MediaDailyNews, - Wednesday, August 6, 2008
The first annual U.S. Sports Film Festival will be held this fa ...
- Sony Ericsson To Launch 007 Phone
Online Media Daily, - Tuesday, August 5, 2008
007 fans don't have to wait for the upcoming entry in t ...
- Nick Jr. TV Shows Get Big-Screen Debut
MediaDailyNews, - Thursday, July 31, 2008
Nickelodeon and National Amusements launched "Nick Jr. at the Movies" today ...