- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- Actor Seth Green Appearing In Nintendo Spots
Marketing Daily, - Wednesday, June 30, 2010
In two ads for the game -- the first of which wi ...
- National CineMedia Adds Affiliate, Expands OOH Reach
MediaDailyNews, Erik Sass - Tuesday, June 29, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- After the Popcorn, Before the Show
Research Brief, Jack Loechner - Friday, June 18, 2010
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenu ...
- Action! Cinema Advertising Booms in 2009, 2010
MediaDailyNews, Erik Sass - Monday, June 7, 2010
Virtually alone among major media, digital out-of-home video posted positive revenue grow ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
As part of a new multimillion-dollar deal with National CineMedia, food behemo ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- Theater Owners Plan National 3D Network
MediaDailyNews, Erik Sass - Friday, March 12, 2010
3D movies and film advertising are about to get a big boos ...
- DO Networks Expand With New Affiliates, Sales Hires
MediaDailyNews, Erik Sass - Tuesday, February 16, 2010
Several big digital out-of-home video networks, including HCMN and PRN, recently expand ...
- Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit t ...
- Cinema Advertising Breaks Even '09, Positive Outlook for '10
MediaDailyNews, Erik Sass - Monday, December 28, 2009
Cinema advertising will break even, according to several recent forecasts. Industry oracl ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- Action Shots: NASCAR Drives Screenvision Partnership
MediaDailyNews, David Goetzl - Wednesday, October 21, 2009
Screenvision has a deal with NASCAR in which the racing circuit wi ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- American Legacy Extends Anti-Tobacco Efforts
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
"Do You Have What It Takes?," which launched in June at ...
- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- Buick Campaign Aims At Younger Crowd
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
One of the in-cinema ads has a cop showing up at ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the so ...
- Action! Cinema Debut For Taco Bell Ads
Marketing Daily, Erik Sass - Tuesday, June 30, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...