- LG Sees Green (Lantern)
Marketing Daily, - Thursday, June 16, 2011
LG Mobile Phones has launched a marketing campaign tied to its placeme ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- National CineMedia: Revs Up 12%, Adds Affiliate
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
National CineMedia, the nation's largest cinema advertising company, saw revenues grow 12. ...
- Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike
MediaDailyNews, Erik Sass - Monday, March 28, 2011
The cinema advertising industry outpaced most other media last year in ter ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- Coke, Movie Chain Sponsor 'Idol' Sweeps
Marketing Daily, - Monday, February 21, 2011
Coca-Cola, which has been a sponsor of "American Idol" for all ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Mini Takes On Monsters In New Global Campaign
Marketing Daily, Karl Greenberg - Friday, January 7, 2011
Mini is launching a campaign that starts with 3D in-cinema ads a ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Fujifilms Ad For 3D Camera Goes To The Movies
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
With three out of four households already in possession of a digit ...
- Cinema Ad Debuts For Oprah's OWN Channel
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Today, a one-minute ad debuts in movie theaters across the country, ...
- AMC Expanding Movie Theater Dining Offerings
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
Ron Ruggless reports that AMC Entertainment is expanding food and beverage servi ...
- Fuji Adds New Dimension To Ad Campaign
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We looked at our 3D product, and it's such a unique stand-alo ...
- Acura Highlights Audio System In Cinema Ads
Marketing Daily, Karl Greenberg - Monday, November 8, 2010
The 60-second ad, "Inside Elliot's Head," touts the Acura/ ELS 10-speaker aud ...
- Landmark, Arthouse Launch Spotlight Cinema
MediaDailyNews, - Friday, October 29, 2010
Landmark Theatres, owned by Mark Cuban and Todd Wagner, and Arthouse Marketi ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Filmon.com Streams U.S., Global TV Fare
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
Still more new digital video providers are looking to run premium netwo ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...