The Royal Bank of Canada has launched a campaign from BBDO in connection with the Toronto International Film Festival.
"See something original," is the theme carried throughout this year's
campaign in TV, print, online, cinema trailers, program guides, newspaper, wall projections, and other various TIFF collateral materials.
Three TV spots launched Sept. 9 and will run
for the duration of the festival, which ends Sept. 19.--Tanya Irwin