- NCM Reveals New Cinema Ad Products
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
National CineMedia, which operates the country's largest cinema advertising network, is launchi ...
- Allied Launches African-American Division
MediaDailyNews, Erik Sass - Friday, May 11, 2012
Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including mov ...
- Virgin Airlines Team For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2012
Virgin America, Virgin Atlantic and Virgin Australia are teaming up for t ...
- 'Avengers'ent Big Box Office Benefits Sponsors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines ha ...
- L.L. Bean Encourages: Discover Something
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
As part of the campaign, consumers can share their own outdoor inspiratio ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- In-Cinema Ads Help Super Bowl Spots
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In-cinema sales firm Screenvision says running a Super Bowl ad on t ...
- Esurance Hires 'Office' Actor For Campaign
Marketing Daily, Tanya Gazdik - Saturday, December 24, 2011
The campaign includes TV, cinema, in-flight, online video and streaming radio. ...
- Cinema Net Adds New Kind Of Interactivity, Turns Moviegoers Into Human Joysticks
MediaDailyNews, Erik Sass - Friday, December 2, 2011
Digital out-of-home video is getting a large-scale, interactive twist courtesy of Nation ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- Cinema Chains Ramp Up Efforts For Holidays
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 16, 2011
AMC Entertainment and Regal Entertainment Group are relying on different strategies ...
- Chrysler Is The Car Of The Future In Remake Of 'Total Recall'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
Shouldn't there be a reverse statute of limitations on remakes? There isn' ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- Are We Lazy Or Do We Just Hate 'Ferners'?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Bnet columnist Jim Edwards points out Americans will not be bothered ...
- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- Chipotle Creates Sustainable Food Foundation, Film
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2011
The fast casual restaurant chain is also debuting a film that sho ...
- Kia Brings Back Hamsters For New Soul Campaign
Marketing Daily, Karl Greenberg - Friday, August 26, 2011
The new TV, in-cinema, digital and social media campaign uses LMFAO's h ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Chevy Dangles Bowl In Route 66 Film Contest
Marketing Daily, Karl Greenberg - Wednesday, June 22, 2011
"This is really a global effort, and we are excited how th ...
- Kraft Mac & Cheese Offers 'Macsurance'
Marketing Daily, Karlene Lukovitz - Monday, June 20, 2011
The concept, based on make-believe "insurance" certificates (which come with coupons), buil ...
- Woolite: Don't Torture Your Clothes!
Marketing Daily, Aaron Baar - Thursday, June 16, 2011
The effort, which apes the look and feel of a horror movi ...