Around the Net
'Avengers'ent Big Box Office Benefits Sponsors
- NYSportsJournalism.com , Wednesday, May 9, 2012 9:36 AM
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines have already reaped nearly $2 million in brand value for product placement in “The Avengers,” which had a record-setting $220 million U.S.-opening weekend.
