- BF Goodrich Intros Adventure Led By All-Terrain Tires
Marketing Daily, Karl Greenberg - Monday, July 1, 2013
To tout the longevity and reliability of the products, BFGoodrich swapped t ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Spotlight Cinema Networks Appoints Execs, Names Rakfeldt CEO
MediaDailyNews, Erik Sass - Tuesday, June 11, 2013
Spotlight Cinema Networks named its first CEO, Jerry Rakfeldt, from his po ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- NCM Upfront, Screenvision Unveils Emerging Filmmaker Series
Digital Outsider, Erik Sass - Friday, May 17, 2013
NCM is gearing up to launch FirstLook Sync, a new mobile a ...
- SS+K Ad Says Student Debts A Horror Show
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 6, 2013
The New York-based agency SS+K used a "Blair Witch" tactic to suppo ...
- Calif. Lottery Gives People A Reason To Believe
Marketing Daily, Aaron Baar - Thursday, April 4, 2013
"We wanted a different, honest and optimistic approach to launching Powerball, o ...
- Movies Could Screen Tough 2013
MediaDailyNews, Wayne Friedman - Monday, March 25, 2013
The U.S. theatrical film business could have a rougher go of ...
- Volkswagen Extends MoMA Relationship
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
The EXPO 1: New York project also involves a geodesic "VW Do ...
- Chevrolet Runs Ads On Screenvision Cinemas
MediaDailyNews, Fern Siegel - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide wi ...
- Kia Answers Big Question In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
Kia is going a bit outside the product corral to connect, humorousl ...
- Web, Cinema Ad Spend Up Across Globe
Around the Net In OMD Europe, Nina Lentini - Thursday, January 24, 2013
Although advertisers continue to spend the most on TV ads, spend ...
- Gap Succeeds With OOH Marketing, Extends To In-Cinema Ads
MediaDailyNews, David Goetzl - Wednesday, December 5, 2012
A top Gap marketing executive said the company made a renewed pu ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Silver Screen Yields Silver Lining: Cinema Ads Complement TV, Boost Recall, Likeability
MediaDailyNews, Joe Mandese - Monday, November 26, 2012
Just as the holiday movie season kicks into high gear, the cine ...
- Did Megaupload Shutdown Have Impact On Box Office Returns?
PolicyBlog, Wendy Davis - Monday, November 26, 2012
Ten months ago, the federal government brought criminal copyright infringement charges again ...
- UK Ad Spend Up With Cinema Leading The Way
Research Brief, Jack Loechner - Monday, November 12, 2012
According to data from the the AA/Warc Expenditure Report, UK advertising post ...
- Up Against The Wall
Marketing: Entertainment, Doug Chavez - Thursday, November 8, 2012
Usually I use the quote from a movie or one of ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Marketers: Reach Men Through Mobile, Movies
Marketing Daily, Aaron Baar - Tuesday, October 2, 2012
Overall, nearly a third of all consumers surveyed said they'd watched ...
- Truth Gets Game For Anti-Tobacco Message
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
Legacy's "truth" campaign to prevent smoking among youth is launching a n ...
- Kia Brings The Hamsters Back For Soul
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The quirky cricetidae are back in a new campaign that is al ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Dodge Paints Big Canvas For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The vehicle rolls into dealerships over the summer in tandem with t ...
- Acura Launches ILX With Gen Y Flavor
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
The Torrance, Calif., luxury sibling of Honda is launching the vehicle wi ...
- Sprint Turns 'Dream' Maker In Movie Theaters
Online Media Daily, Mark Walsh - Wednesday, May 23, 2012
Moviegoers are familiar with the on-screen admonition to turn off their ce ...