- Cinema Ads Hit $678M In 2013
MediaDailyNews, Erik Sass - Wednesday, March 26, 2014
Cinema advertising revenues rose 6.5% from $636 million in 2012 to $6 ...
- Screenvision Unveils New Preshow Ad Product
MediaDailyNews, Erik Sass - Monday, March 24, 2014
Screenvision, one of the nation's two dominant cinema advertising networks, is unveili ...
- National CineMedia Revenues Rise On Ads, Slip On Events
MediaDailyNews, Erik Sass - Friday, February 21, 2014
NCM said total revenues edged up 3.1% to $462.8 million in 201 ...
- Screenvision Nabs TV Ad Sales Execs
MediaDailyNews, Erik Sass - Friday, February 14, 2014
Cinema advertising companies are looking to grab a slice of the ...
- Lego Builds A Blockbuster, Brick By Branded Brick
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 11, 2014
Lego was so successful in it big-screen debut over the weekend, ...
- Carnival 'Bobslides' Into Olympic Sponsorship
Marketing Daily, Aaron Baar - Thursday, February 6, 2014
As the national exclusive cruise line advertiser for NBC's broadcast of t ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- Why Cut Down Movie Trailers?
Marketing Daily, Robert Marich - Thursday, January 30, 2014
Not many retailers advocate less marketing by their product suppliers, but that ...
- NCM Unveils Digital Turbo, CNN Measures Out-of-Home
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Cinema advertiser NCM Media Networks unveiled a new, faster system for bringi ...
- Coming Soon To Theaters Everywhere: Shorter Trailers
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 28, 2014
The National Association of Theatre Owners issued new guidelines to movie markete ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Hollywood Can Find A New Golden Age By Promising An Escape To Moviegoers
Marketing: Entertainment, KC Cole - Thursday, January 23, 2014
For decades, Hollywood movies dominated our lives. The movies were our weeke ...
- 3D Movies Help Movie Prices Soar
MediaDailyNews, Wayne Friedman - Monday, January 20, 2014
Movie ticket prices continued to inch up at the end of 20 ...
- TV May Benefit From Decline In Moviegoing
MediaDailyNews, Wayne Friedman - Friday, January 10, 2014
There is good news for in-home entertainment platforms like TV: 66% perce ...
- How Netflix Organizes Entertainment
Around the Net In Media, Gavin O'Malley - Friday, January 3, 2014
Netflix is hardly the only company using tons of meta-data to organiz ...
- New Ads Launch Nissan Rogue In Strong Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" movie, which features Mini Coope ...
- Nissan Goes Rogue To Tout 2014 Model Of Crossover
Raw, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" is behind a pair ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- NCM Helps Jeep Dream Big With Walter Mitty
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
The campaign rides on a distribution network that travels far beyond t ...
- Cinema Ads Boast Higher ROI Than TV
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
Cinema advertising companies are continuing their long-term campaign to woo advertising dolla ...
- Regal Taps Vine Stars To Sell Big Screen
Marketing Daily, Aaron Baar - Saturday, November 2, 2013
In a new branded series, "Date Night Fails," the company cast Vi ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- Popcorn And Other Snacks That Crunch Our Media Distraction
TV Watch, Wayne Friedman - Wednesday, October 16, 2013
Popcorn makes theatergoers ignore in-theater ads, according to a new study. ( ...
- For In-Cinema, Toyota Taps Screenvision, Shazam
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engageme ...
- Movie Studios Reel In Better Box-Office Revs, NBCU Leads Charge
MediaDailyNews, Wayne Friedman - Friday, September 13, 2013
Boosted by a strong summer, major movie studios continued to see high ...
- Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning bran ...
- National CineMedia Revs Up, Rolls Out Mobile App
MediaDailyNews, Fern Siegel - Friday, August 2, 2013
National CineMedia, which operates the country's largest cinema advertising network, reported th ...
- Mini Lines Up First Global Campaign
Marketing Daily, Karl Greenberg - Thursday, July 18, 2013
The new campaign, leveraging the "Not Normal" brand badge created last yea ...
- NCM Goes Global With China Partnership
MediaDailyNews, Erik Sass - Monday, July 8, 2013
Cinema advertising network National CineMedia is tapping into the burgeoning Chinese mark ...