- U.S. Box Office 2014: Weakest Results Since 2011
MediaDailyNews, Wayne Friedman - Tuesday, December 30, 2014
U.S. theatrical box office revenue is on track to sink anywhere fr ...
- 'The Interview': Big Online Revenue, Long Way To Profitability
MediaDailyNews, Wayne Friedman - Monday, December 29, 2014
Although Sony's "The Interview" has pulled a record $15 million on i ...
- Greyhound Takes Movie Audiences To Middle Earth
Marketing Daily, Aaron Baar - Thursday, December 4, 2014
"A good portion of our customers see movies an average of t ...
- Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
MAD London, Zoe Jones - Tuesday, December 2, 2014
As brands search for new ways to reach millennials, there just mig ...
- One Ad-Supported Video Network Among Many
MediaDailyNews, Cliff Marks - Monday, November 17, 2014
The combined NCM and Screenvision network will offer greater reach (10 A18- ...
- NCM, Shazam Take Partnership National
MediaDailyNews, Erik Sass - Friday, November 7, 2014
National CineMedia and Shazam are bringing mobile interactivity to every NCM-affiliated theat ...
- Radio Shack Drafts Weird Al For The Holidays
Marketing Daily, Sarah Mahoney - Friday, November 7, 2014
The struggling retailer chose Weird Al for his "cross generational appeal," sa ...
- This Just In: New Law Requires TV Stations To Cover Any Starbucks News
MediaDailyNews, Joe Mandese - Friday, November 7, 2014
Well, probably not a legally binding law, but some sort of immutab ...
- DOJ Moves To Block NCM-Screenvision Merger
MediaDailyNews, Erik Sass - Monday, November 3, 2014
The planned merger between the country's two largest cinema advertising networks, Nation ...
- NCM Speeds Cinema Ad Delivery, Takes Turbo National
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The process of getting a cinema ad onto the big screen promis ...
- NEW! True Religion Wearers Are Bold, Walk In Through The Out Door
Out to Launch, Amy Corr - Friday, September 26, 2014
True Religion launched an online and cinema campaign that plays off t ...
- Mini Launches UK's Biggest Location-Tailored Cinema Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Mini is launching what it claims is the biggest tailored cinema campai ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...
- Truth Campaign Says Fight, Don't Help, Big Tobacco
Marketing Daily, Karl Greenberg - Monday, August 25, 2014
Even though smoking rates have dropped from 23% to 9% since t ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- LG Brings Selfie To The Big Screen
Marketing Daily, Aaron Baar - Friday, August 8, 2014
Using a cell phone is generally frowned upon in movie theaters, b ...
- Toys R Us Puts Coolest YouTube Dad Behind Camera
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2014
By day, Daniel Hashimoto toils as a special-effects guy at Dream Work ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Screenvision Launches Creative Services Group
MediaDailyNews, Erik Sass - Wednesday, July 9, 2014
Cinema advertising network Screenvision is expanding its offerings for clients to inclu ...
- Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car rea ...
- Greyhound Travels With Heavy Metal Band In New 'Tour' Campaign
MAD, Larissa Faw - Thursday, July 3, 2014
It isn't Spinal Tap although the "band" is actually part of ...
- FX Unleashes The Ultimate Summer Thriller With 'The Strain'
TVBlog, Ed Martin - Tuesday, July 1, 2014
FX's "The Strain" is likely to be the biggest television event ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- Canon Tells Consumers To 'Bring It'
Marketing Daily, Aaron Baar - Tuesday, May 27, 2014
"It's time for us to take advantage of the marketplace. We ne ...
- NEW! White House Launches Sexual Assault PSA: '1 Is 2 Many'
Out to Launch, Amy Corr - Tuesday, May 20, 2014
Vice President Biden launched a PSA encouraging men to speak up a ...
- NCM Reveals Shazam, Maker Partnerships
MediaDailyNews, Erik Sass - Wednesday, May 14, 2014
NCM Media Networks, the nation's largest cinema ad network, held an upfro ...
- Screenvision, SoundHound Engage Moviegoers Via Mobile
MediaDailyNews, Erik Sass - Tuesday, May 13, 2014
Screenvision is launching its new mobile engagement platform, created in partnership wi ...
- Social Media, Review Sites Drive Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
Although social media continues to be a growing force when it com ...