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Confused.com Takes BRIAN The Robot To The Cinema

  • The Drum, Monday, January 12, 2015 7:29 AM

Confused.com has penned a one-year partnership for the Family Gold Spot across cinemas nationwide. The integrated partnership, negotiated by PHD, sees Confused.com advertising featuring in-reel during every family film this year, including Disney's 'Big Hero 6,' Despicable Me spinoff 'Minions' and Pixar's 'Inside Out.' Fiona Creedon, head of advertising at Confused.com, said the car insurance price comparison site was "thrilled" to have found a home for brand mascot BRIAN on the big screen.

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