- Spotlight Cinema Bows Audio Recognition
MediaDailyNews, Erik Sass - Tuesday, February 16, 2016
Cinema advertising companies are trying to figure out how to leverage practical ...
- NCM-Strata Deal Puts Cinema Ads Into TV Spot Media Systems
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2016
NCM says its in-theater media inventory is expected to be available ...
- Sky Buys Family Cinema Gold Spot
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Sky has bought the family Gold Spot at UK cinemas in ...
- Movie Revs Screen Huge Returns, 'Jurassic' Leads Franchise Take
MediaDailyNews, Wayne Friedman - Monday, January 4, 2016
Global theatrical revenues hit $38 billion for 2015, with an $11 billi ...
- Cinema Ad Revenue Expected To Leap 23% This Year
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
The surge is thanks to the unexpectedly strong performance of Spectre, t ...
- Cinema Tops Millward Brown ROI Study
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Pound-for-pound cinema outperformed all of the other media in all but o ...
- Lord's Prayer Ad Will Not Run In Cinema Chains For Fear Of Offence
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
The Church of England planned to run the spot before showings ...
- No More Political Ads At The Movies
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 12, 2015
National CineMedia, which sells ads that appear on more than 20,000 mov ...
- Odeon Appoints Rufus Leonard To Create New Brand Identity
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
There is no incumbent on the account. The agency has been ask ...
- Picturehouse Cinemas Appoints McCann London To Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
Picturehouse Cinemas, which ran the pitch itself, was looking for an agen ...
- H&M Unveils Beckham Ad Trailer With American Comedian Kevin Hart
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
H&M has released its first ad created by Adam & Eve/DDB, ...
- NCM Revenues Jump To $122M
MediaDailyNews, Erik Sass - Monday, August 10, 2015
The country's largest cinema advertising network saw total revenues jump 22% ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 30, 2015
The Weinstein Company secured a spot on the leaderboard after recording ...
- Mazda Says 'Driving Matters' In New Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
The new message is embodied in a television, in-cinema, print, out-of ho ...
- NCM Rebrands, Unveils Audience Targeting Tool
MediaDailyNews, Erik Sass - Thursday, May 14, 2015
The nation's largest cinema advertising network unveiled a raft of changes a ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Airbnb Launches First TV And Digital Campaign With TBWA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Airbnb has launched its first ever campaign that expands across both televisi ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- Vue Chooses Joint For Brand Revamp
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Vue, the cinema chain, has appointed Joint to revamp its brand strate ...
- Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
Marketing Daily, Karlene Lukovitz - Wednesday, March 25, 2015
The new ads from Deutsch L.A. are also satiric, but in ...
- Meerkat Movies To Replace Orange Wednesday Cinema Offers
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Insurance Web site Comparethemarket is to replace mobile phone operator EE ...
- Blockbusted: NCM, Screenvision Call Off Merger
MediaDailyNews, Erik Sass - Monday, March 16, 2015
There won't be a Hollywood ending for National CineMedia and Screenvision aft ...
- Omnicom Media Strikes First Upfront Deal With NCM With $50 Million Commitment
MAD, Steve McClellan - Tuesday, March 3, 2015
OMG will spend the $50 million on behalf of clients over t ...
- NCM Shows Sinking Revs In 2014
MediaDailyNews, Erik Sass - Friday, February 27, 2015
National CineMedia, the country's largest cinema advertising network, saw its revenues rema ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...
- In Costa Rica, American Workers Are Endangered Species
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
The idea, says the organization, is that Americans leave some 500 milli ...
- Amazon To Release Original Films In Cinemas And Stream Them Weeks Later
Around the Net In MAD London, Sean Hargrave - Tuesday, January 20, 2015
Amazon is to start making films for cinemas before releasing them ...
- Confused.com Takes BRIAN The Robot To The Cinema
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Confused.com has penned a one-year partnership for the Family Gold Spot acro ...
- With Awards Season Coming Up, European Wax Center Rolls Out 'Red Carpet Eyebrows'
MAD, Larissa Faw - Thursday, January 8, 2015
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, ...
- 20th Century Fox Signs Six-Figure Deal With Kiss FM
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
20th Century Fox is sponsoring Kiss FM UK, the Bauer Media rad ...