- Big Blockbusters, Low Prices: What Does It Mean For The Movie Business?
TV Watch, Wayne Friedman - Friday, June 29, 2018
Blockbusters are doing big business, so new subscription movie businesses have launch ...
- As MoviePass Struggles, AMC Touts Its New A-List
Marketing Daily, P.J. Bednarski - Monday, June 25, 2018
The A-List officially debuts on Tuesday. A third movie subscription plan, call ...
- Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
Television News Daily, Wayne Friedman - Friday, June 15, 2018
From April 1-June 15, national movie TV spending from movie studios total ...
- Privately Held Screenvision Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Wednesday, June 6, 2018
Screenvision Media, one of two big networks dominating the U.S. cinema advertisi ...
- NCM Seeks Advertisers For Theater AR Experience
MAD, Larissa Faw - Friday, February 16, 2018
The firm is pitching agencies on its new interactive augmented reality gami ...
- 'Inc.' Magazine, iPic Partner To Produce Content For Movie Theaters
Publishers Daily, Sara Guaglione - Friday, February 9, 2018
Video interviews by Inc., a magazine aimed at entrepreneurs, start-ups and sma ...
- Movie Theater Business Still Big With Millennials
MediaDailyNews, Wayne Friedman - Friday, January 26, 2018
Millennials and younger "generation Z" ages 6 to 34 represent over ha ...
- Deutsch Wins AOR Duties For Disney-backed Atom Tickets
MAD, Steve McClellan - Thursday, January 4, 2018
As the brand's first AOR, Deutsch's scope of work will include bra ...
- Can Netflix Make It On Cinema's Silver Screen?
Around the Net In MAD London, Sean Hargrave - Thursday, December 21, 2017
There's an interesting read in "The Guardian" this morning about how Netfl ...
- UK's Cineworld Buy America's Regal Cinema Chain
Around the Net In MAD London, Sean Hargrave - Tuesday, December 5, 2017
The UK's Cineworld chain of cinemas has agreed to buy the Americ ...
- Cinema Ad Spending Up 12% This Year
Around the Net In MAD London, Sean Hargrave - Friday, December 1, 2017
Cinema in the UK is in rude health as the nation awai ...
- Thanksgiving Weekend Saw Modest Movie Gains, 'Coco' Animates Revs
MediaDailyNews, Wayne Friedman - Monday, November 27, 2017
U.S. domestic box office revenue for the top 12 films rose ...
- With TV As A Rival, Can Movie Chains Gain Ground This Fall?
TV Watch, Wayne Friedman - Tuesday, October 10, 2017
Movie theaters are seeing a decrease in attendance and box-office revenues, a ...
- MoviePass Lowers Price To Compete With Netflix
TV Watch, Wayne Friedman - Thursday, August 17, 2017
In an increasingly digital world, full of big movie-like TV screens, MoviePa ...
- Honda Odyssey Helps 'Keep The Peace'
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2017
Creative shows how the minivan delivers all the connectivity and flexibility ...
- National CineMedia Partners With Mediaocean For Ad Buys
Real-Time Daily, Tobi Elkin - Wednesday, May 3, 2017
National CineMedia (NCM) said it partnered with ad tech firm Mediaocean ...
- National CineMedia Names Chief Digital Officer, May Unveil New Channels At Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2017
Cinema advertising network National CineMedia is looking to expand its reach ...
- Gen Z Favors Humor In Ads, Big On Cinema Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 6, 2017
Gen Z, ages 7 to 19, mostly use Google to conduct onli ...
- U.S. Cinema Ad Market Expands 5.8%, Poised To Reach $800 Mil
MediaDailyNews, Joe Mandese - Thursday, March 30, 2017
The U.S. cinema ad marketplace grew 5.8% in 2016, according to estimat ...
- National CineMedia Expands Ad Network, Adds 533 Screens
MediaDailyNews, Joe Mandese - Friday, March 24, 2017
Cinema advertising network National CineMedia this week announced five new theater cha ...
- King Kong's Still Got It, Dominates The Weekend Box Office
Marketing Daily - Top of the News, Thom Forbes - Monday, March 13, 2017
"Kong: Skull Island" surprised both critics and analysts over the weekend, taki ...
- SITO Mobile Bows Location-Data-Harnessing Product
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enabl ...
- Disney Set For New Record As 2016 Cinema Sales Surpass $7bn
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Disney has become the first film studio to take $7bn (GBP5.7bn) ...
- 'Moana' Soars, 'Rules' Fizzles
Marketing Daily - Top of the News, Thom Forbes - Monday, November 28, 2016
Disney's animated "Moana" was a huge hit at the box office ov ...
- YouTube Launches Campaign To Celebrate Its Influencers
Around the Net In MAD London, Sean Hargrave - Monday, November 7, 2016
In a bid to stay at the forefront of creatives' minds, YouTu ...
- Screen Play: VAB Has Them Big And Small, Absorbs Cinema Ad Council
Television News Daily, Wayne Friedman - Friday, May 13, 2016
Expanding the scope of its video trade efforts, the Video Advertising Bure ...
- Viacom Kicks Off First-Party Data Effort For Movie Studios
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Viacom's Vantage -- its data-driven targeting platform -- says it can lo ...
- Screenvision Media Grabs Sir John Hegarty As Creative Chair In Residence
Mediapsssst, Richard Whitman - Thursday, April 28, 2016
Sir John Hegarty has a new gig. The legendary ad man wi ...
- 'Jungle Book' Markets Its Way To Huge, Broad-Based Opening
Marketing Daily - Top of the News, Thom Forbes - Monday, April 18, 2016
Disney's "The Jungle Book," a $175-million, 3-D, live-action PG-rated adaptation of i ...
- Schick, Skintimate Cinema Ad Rocks Out With Emojis
Marketing Daily, Nina Lentini - Wednesday, April 6, 2016
In cinemas throughout the country during the month of May, the vid ...