- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early sta ...
- Lockdown Looms -- Advertisers Must Deal With Britain Staying At Home
London Blog, Sean Hargrave - Monday, March 23, 2020
And when Britons look for COVID-19 news, it's on the ad-free ...
- Nordisk Chooses Selligent To Automate Personalized Messaging
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The theater chain hopes to make its email and other communications mo ...
- National CineMedia Posts 7% Gain For In-Theater Ad Revenue
MediaDailyNews, Wayne Friedman - Friday, February 21, 2020
Total revenue for the period grew $147.2 million -- a record f ...
- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negati ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- Historical Consumer Spending Won't Help Premium Streaming Services' Finances: Analyst
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Steady but not soaring historical consumer spending on all kinds of vid ...
- Record Year For UK Cinema Ads Thanks To Blockbusters
Around the Net In MAD London, Sean Hargrave - Tuesday, December 3, 2019
A series of Hollywood blockbusters, including "Frozen 2", "Toy Story 4" a ...
- Pearl & Dean Wins Everyman Account
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
Pearl & Dean has been selected as the advertising sales house f ...
- Former WarnerMedia Ad Chief Donna Speciale Appointed To NCM Board Of Directors
MediaDailyNews, Wayne Friedman - Tuesday, November 5, 2019
Former senior Turner TV Network ad exec Donna Speciale has been appoint ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technolo ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support resear ...
- 'Feed Our Future' Campaign Develops Theater-Specific Ads
MAD, Larissa Faw - Tuesday, October 1, 2019
The spot shows a group of Syrian refugee children singing "How C ...
- National CineMedia Starts New Advertising Segment In Movie Theaters
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2019
Five minutes of national advertising onscreen inventory will run at a film ...
- Asda Teams Up With 'Downton Abbey'
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
Asda is launching a tie-in with Downton Abbey ahead of the show ...
- Facebook Launches Movie Ad Formats
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
Facebook has launched new movie show time and reminder ad formats ...
- CineMedia Taps Agency Veteran Lesinski As CEO
MAD, Larissa Faw - Monday, August 5, 2019
The company's search for a new leader lasted nearly nine months. N ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Global internet advertising growth is slowing down to the point where, ...
- What Brands Can Learn From James Bond
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Regular "Marketing Week" columnist Mark Ritson points brands to the James Bo ...
- U.S. Box-Office Revenues Down 16%, 'Captain Marvel' Earns Best Results
MediaDailyNews, Wayne Friedman - Monday, April 15, 2019
The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spendi ...
- Spotlight Cinema, M2M Team To Air Fashion Content During Movie Pre-Show
MediaDailyNews, Sara Guaglione - Wednesday, March 20, 2019
Through the end of 2019, M2M's short films will play during t ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures sh ...
- Threat Of Netflix Gives Rise To GBP40 Cinema Ticket
Around the Net In MAD London, Sean Hargrave - Tuesday, January 15, 2019
According to "The Telegraph," it is the race to keep up wi ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- NCM To Position As First-Party Data Company
MediaDailyNews, Wayne Friedman - Friday, October 19, 2018
Much of NCM's movie-related research will come from consumer in-theater data, ...
- MoviePass Revamps, Limits Users To 3 Movies Per Month
MediaDailyNews, Wayne Friedman - Monday, August 6, 2018
MoviePass says this lowering of movies still works for many of i ...
- Moviepass Rolls Out Surge Pricing For Popular Movies And Times
Digital News Daily, Alex Weprin - Friday, July 6, 2018
The change, rumored for some time, officially went into effect July ...