Inc. Magazine is partnering with luxury
theater and restaurant chain iPic Entertainment to produce video content to be screened at iPic movie theaters.
The partnership will kick off this month.
Video interviews
by Inc., a magazine aimed at entrepreneurs, start-ups and small businesses, will run before every movie shown at iPic theaters as part of "iPic Life," a 20-minute pre-movie show. "iPic
Life" is produced by iPic. The show spotlights interesting restaurants, people, food and drinks.
The interviews will feature the “most innovative visionaries, CEOs and
executives."
The content displayed before iPic movies will rotate monthly. Each segment will be available online at iPic.com and Inc.com, too.
Each short segment, which will run
about three minutes in the 20-minute show, would by tagged "Powered by Inc." It is an opportunity for brands to advertise around
Inc.’s content — and
Inc. will get
a share of the ad revenue. If
a brand advertises around the content, it will be listed as "sponsored by."
Eric Schurenberg, CEO of
Inc. magazine
parent company Mansueto Ventures, stated the iPic partnership would “allow us to bring these inspirational and exciting stories into the eye-opening, larger-than-life format these stories
deserve, appealing to viewers and brands alike.”
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iPic is based in Boca Raton, Florida. It currently operates 16 locations with 121 screens, in Arizona, California, Florida,
Illinois, New Jersey, New York, Texas, Washington and Wisconsin. It has new locations planned for Florida, Texas, California and Connecticut.
This month, iPic went public with a $15.1 million
IPO.