Although national TV spending for big summer movies currently is sharply lower, U.S. box office revenues are slightly higher so far.
This year, for the two-and-a-half-month period from April 1 though June 15, national movie TV spending from the movie studios (not including consumer marketing partnerships) totaled $363.1 million, according to iSpot.tv. A year ago it was $505.6 million for the period.
In contrast, current summer box office revenues are up 1.6% to $1.29 billion from May 1 through June 13 versus the same period a year ago, according to BoxOfficeMojo.com. For the second quarter, April to June, U.S. box office revenues are 13% higher to $2.4 billion.
Summer movies typically ramp up media spending about four to six weeks before debuting.
The number one movie for the summer season-to-date this year is Marvel’s “Avengers: Infinity War” ($319.8 million); a year ago, Walt Disney Buena Vista’s “Guardians of the Galaxy 2” was tops ($368.3 million).
This year the biggest individual films in terms of national TV media spending are Lucasfilm’s “Solo: A Star Wars Story”, at $25.2 million; Disney-Pixar’s “Incredibles 2”, at $23.5 million; Marvel’s “Avengers: Infinity War”, at $21.2 million; Universal’s “Jurassic World: Fallen Kingdom”, at $21.2 million; and Fox’s “Deadpool 2”, at $21.1 million.
Much of this money during this period went into NBA Basketball, including the NBA Finals, NBC’s “The Voice”, AMC’s “The Walking Dead”,
and Fox, "Family Guy."
The Biggest studio spenders are Universal, at $67.0 million; followed by Warner Bros. $62.9 million; Paramount, $29.0 million; Disney Marvel, $27.7 million; Disney Lucasfilm, $25.3 million; Disney-Pixar $23.5 million; Sony’s Columbia Pictures, $21.5 million; Global Road, $23.3 million; and Fox, $22.1 million.
Universal and Warner Bros. had the most airings of movie commercial so far -- with 8,485 and 8,455, respectively. The next seven studios are in range of 3,200 to 4,500 each.
In summer 2017, there was nine movies spending over $20 million in the same period -- with the Universal’s “The Mummy” the big spender at $32.3 million, and Fox’ “Alien: Covenant”, at $26.1 million.