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Sky Buys Family Cinema Gold Spot
- Campaign, Thursday, January 21, 2016 6:49 AM
Sky has bought the family Gold Spot at UK cinemas in a deal estimated at GBP3 million annually. This gives the pay-TV giant the final advertising slot before the screening of every film with a family audience. The first ad will focus on Sky’s broadband offering. Sky declined to comment on the deal. It is currently preparing a major campaign to launch Sky Q, a premium connected TV service that will allow users to switch devices while watching a show.
