In a bid to stay at the forefront of creatives' minds, YouTube has released a new campaign which features its first targeted cinema ad which celebrates influencers and popular culture. The campaign features 18 “established and up-and-coming” YouTube creators in the UK, including influencers TomSka and Tanya Burr, spoken word poet Suli Breaks and ‘digital masterchef’ Cupcake Jemma.