Landmark Theatres, owned by Mark Cuban and Todd Wagner, and Arthouse Marketing Group have formed a new company to focus on cinema advertising sales. Spotlight Cinema Networks, launched in October
2010, represents over 400 cinema screens in the top DMA's across the U.S. Spotlight's initial focus targets the 18+ demo. Subsequent niche networks will target other specific audience segments.
Spotlight will offer on-screen advertising, custom digital content, online extensions, screenings and events. Michael Sakin will lead sales, marketing and industry relations for the new organization
as executive vice president. Jerry Rakfeldt, managing director at AMG, will become president of Spotlight Cinema Networks.