- CEOs Are Jittery About Consumer Experience
Marketing Daily, Karl Greenberg - Thursday, December 26, 2013
A study by the Economist Intelligence Unit sponsored by SalesForce.com finds th ...
- Saks Taps Briggs As New CMO
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Mark Briggs has been named new CMO of Saks Fifth Avenue. Li ...
- IDC Predicts Changing CMO Role
SearchBlog, Laurie Sullivan - Wednesday, December 18, 2013
Marketers will transform marketing departments from cost centers to revenue-generating business uni ...
- Oy! Adland Gets Walmarted
Mediapsssst, Richard Whitman - Wednesday, December 11, 2013
CMO Quinn is beating the drum for family friendly content. And che ...
- Tofutti Taps Milt Weinstock For CMO Job
Raw, Nina Lentini - Tuesday, December 10, 2013
Milt Weinstock has joined Tofutti Brands as chief marketing officer. Based ...
- Retailers Backing Away From Mobile
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
A new survey of retail CMOs shows that stores are backing aw ...
- Zack Ashley Named CMO At Factory 360
Raw, Nina Lentini - Tuesday, December 3, 2013
Factory 360, a full-service experiential marketing firm located in New York, h ...
- Listen Up! CMOs Are Doing Just That
Marketing Daily, Drew Neisser - Thursday, November 21, 2013
Listen to the seven top marketers quoted here and you will he ...
- Big Data Overload? B2B Marketers Get An 'F' For Real-Time Info Delivery
RTBlog, Tyler Loechner - Thursday, November 14, 2013
A new study has revealed that real-time marketers might not be ...
- Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industr ...
- BDO: CMOs Predict Tepid Holiday; Hot Tech
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
CMOs at the country's leading retailers are expecting a so-so holiday, repor ...
- Marketing, IT Do Not Play Nice
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
Despite a desperate need for cooperation, most IT and marketing departments ...
- The CMO's New Million-Dollar Slide (Not)
Marketing Daily, Erich Joachimsthaler - Wednesday, October 30, 2013
So take your old funnel images and line your birdcages. While you' ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...
- Setting The Stage For Big Data Success
Marketing Daily, David Booth - Monday, October 21, 2013
Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- Ewanick Talks About His Ouster From GM
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 17, 2013
We can add another notch to the "Joel Ewanick Disaster Timeline" th ...
- Chevrolet's CMO: Big Brands Should Do Big Things
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
"It's our growth -- we're one of the fastest-growing auto brands. A ...
- Darwin invades the ANA
Truth In Advertising, Jon Bond - Monday, October 7, 2013
For four days, Phoenix turned into Darwin's Galapagos.The environs were dominated ...
- Patagonia Taps Howard As New VP/marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Outdoor clothing company Patagonia says it has hired Joy Howard as VP/marketin ...
- CMOs: Buy Your CIOs Lunch; Make It A Regular Date
MAD, David Norton - Monday, September 30, 2013
According to a recent survey as a CMO you're probably not spendi ...
- Marketing and IT Still Circling The Campfire
Research Brief, Jack Loechner - Wednesday, September 18, 2013
In the coming years, Chief Marketing Officers (CMOs) are projected to spe ...
- Marketers to Spend More on Social Media, But ROI Remains Nebulous
The Social Graf, Erik Sass - Thursday, September 12, 2013
There was good news and bad news for social media marketing ...
- The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
Marketing Daily, Nandini Nayak - Wednesday, September 11, 2013
The CMO and CIO -- who together control significant portions of t ...
- Maxifier Elevates Roger Williams To CMO
Real-Time Daily, Tyler Loechner - Thursday, September 5, 2013
Maxifier, an online ad tech company with a focus on programmatic premiu ...
- Scott Vaughan To 'Integrate' In, Tapped As New CMO
Real-Time Daily, Tyler Loechner - Wednesday, September 4, 2013
Marketing technology provider Integrate is expected to this morning announce the additi ...
- Why Your CMO Should Care About The Point Of Sale
Marketing Daily, Henry Helgeson - Friday, August 30, 2013
The point of sale is not just a physical cash register whe ...
- CMOs, CIOs Disconnect On IT Issues, Impacting Company Success
Online Media Daily, Laurie Sullivan - Tuesday, August 27, 2013
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles acro ...
- AMD CMO ABC: P2P + B2B x OEM = ROI
MAD, Joe Mandese - Friday, August 16, 2013
As the new CMO of AMD Colette LaForce is starting with t ...
- How CMOs Leverage Media Barter To Drive Results
Marketing Daily, Tom Telesco - Wednesday, August 14, 2013
To all the CMOs out there, ask yourself: Are you using med ...
- Mark Gambill Joins Vocus As CMO
Marketing Daily, Nina Lentini - Monday, August 12, 2013
At Vocus, Inc., a marketing cloud provider, Gambill will leverage his Fortu ...