- T-Mobile CMO Denny Marie Post Steps Down To Consult
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
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- Coca-Cola Names Beatriz Perez CMO For NA; Katie Bayne Prexy
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
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- Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Kmart CMO Mark Snyder chats with Elaine Wong about the company's popul ...
- MasterCard Worldwide Names Gangotena CMO; Flanagan Retires
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
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- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus t ...
- Darden Restaurants Establishes CMO Position
Marketing Daily, - Friday, March 26, 2010
Darden Restaurants, Inc. has promoted John Caron, previously EVP marketing for Oli ...
- Marketing Is Being Devalued; What Are You Going To Do About It?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
Former McDonald's CMO and longtime industry consultant Larry Light challenges his fell ...
- David Roman, Ex-HP, Apple Exec, Named Lenovo CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
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- Republic Airways Names Ian Arthur VP Of Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
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- Samsung's CMO Tells Why Pricey 3-D TVs Sell Well In A Recession
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Samsung CMO Sue Shim tells Elaine Wong that an economic downturn ...
- Progressive CMO Larry Bloomenkranz 'Asked To Leave'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Progressive CEO and president Glenn Renwick thanked Bloomenkranz for his contributions ...
- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year sin ...
- Innovation Can't Stop At The Product Level
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Apple may be renowned for its innovative products, but innovation needs ...
- Sharper Image Hires New CMO
Marketing Daily, - Thursday, January 21, 2010
SharperImage.com announced today the hiring of Steve August as its senior vi ...
- Webroot Names Chris Benham First CMO
Marketing Daily, - Wednesday, January 13, 2010
In this new position, Benham, who has held marketing positions at Symant ...
- CMOs Must Take Responsibility For Connecting The Dots
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
CMOs have to refocus their attention away from aggressive advertising and promoti ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- CMOs Need To Take Active Role In Curbing Counterfeits
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 22, 2009
It is the CMO's responsibility to curb black market consumption, write Peg ...
- GM's New Marketing VP: 'I Listen And Move Fast'
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
"We are in the midst of launching a new customer sales, servi ...
- Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off)
Online Media Daily, Mark Walsh - Wednesday, December 9, 2009
Nearly two-thirds of chief marketing officers plan to increase social media budge ...
- Next-Generation CMOs Must Embrace The Consumer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Next-generation CMOs must help their organizations to truly understand their customers a ...
- Maidenform Names DeHart CMO
Marketing Daily, - Monday, December 7, 2009
Lucille DeHart is returning to Maidenform in the position of chief marketi ...
- Taco Del Mar Franchising Names Andreini CMO
Marketing Daily, - Tuesday, December 1, 2009
Andreini's marketing and business strategy background includes having served as president ...
- For Most, Marketing Budgets Flat This Holiday
Marketing Daily, Sarah Mahoney - Monday, November 30, 2009
But the survey results may be a little misleading, BDO Seidman's Catheri ...
- 7-Eleven Elevates Rita Bargerhuff To CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 19, 2009
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- Black Friday, Cyber Monday Sales To Rise 1.8%
Marketing Daily, Sarah Mahoney - Tuesday, November 17, 2009
The estimate comes from BDO Seidman's "Retail Compass Survey," based on ...
- Sports Authority Taps McKinsey Exec As CMO
Marketing Daily, - Monday, November 16, 2009
The Sports Authority says it has named Jeffrey Schumacher as its n ...
- Friendless: CMOs Spend Little On Social Media
Marketing Daily, David Goetzl - Tuesday, November 17, 2009
Twitter may be booming, Facebook stratospheric, but leading chief marketing officers a ...
- Biggest Supply Chain Savings Go Unaddressed
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
Nearly half the respondents to a CMO Council survey said that th ...
- Jamba Juice Promotes Susan Shields To CMO
Marketing Daily, - Tuesday, November 10, 2009
Jamba, Inc. has promoted Susan Shields to SVP and CMO of t ...