- McDonald's CMO Moves To U.S. Cellular
Marketing Daily, - Monday, May 10, 2010
McDonald global chief marketing officer Mary N. Dillon will join U.S. Cellul ...
- McDonald's Shows Healthy April Sales Gains
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
While the gains were slightly below those realized in March -- whi ...
- McDonald's CMO Moves To U.S. Cellular
Marketing Daily, Aaron Baar - Monday, May 10, 2010
cDonald global chief marketing officer Mary N. Dillon will join U.S. Cellul ...
- Joel Ewanick Quits Nissan, Heads For GM
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
A source close to Ewanick and the companies involved and who request ...
- Burger King Taps Coke's Natalia Franco As Global CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
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- Schwan's Taps Bob Corscadden For CMO
Marketing Daily, - Tuesday, May 4, 2010
A veteran of Tyson Foods, Inc., which the press release calls "t ...
- CMOs: Make A Connection Between Brand Promise And Purpose
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
"Strong brands are clear about what they represent," writes Allen Adamson, managi ...
- Cinco Ideas De Mayo
Marketing Daily, Drew Neisser - Saturday, May 1, 2010
In April, Facebook and Apple made game-changing introductions while gatherings of character ...
- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Richard Gerstein, Sears Marketing Chief, Resigns
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
...
- Bill Stewart To Be First NBCU CMO-In-Residence
Marketing Daily, Nina Lentini - Tuesday, April 27, 2010
The quarterly program will tap the expertise of former chief marketing office ...
- T-Mobile CMO Denny Marie Post Steps Down To Consult
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
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- Coca-Cola Names Beatriz Perez CMO For NA; Katie Bayne Prexy
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
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- Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Kmart CMO Mark Snyder chats with Elaine Wong about the company's popul ...
- MasterCard Worldwide Names Gangotena CMO; Flanagan Retires
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
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- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus t ...
- Darden Restaurants Establishes CMO Position
Marketing Daily, - Friday, March 26, 2010
Darden Restaurants, Inc. has promoted John Caron, previously EVP marketing for Oli ...
- Marketing Is Being Devalued; What Are You Going To Do About It?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
Former McDonald's CMO and longtime industry consultant Larry Light challenges his fell ...
- David Roman, Ex-HP, Apple Exec, Named Lenovo CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
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- Republic Airways Names Ian Arthur VP Of Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
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- Samsung's CMO Tells Why Pricey 3-D TVs Sell Well In A Recession
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Samsung CMO Sue Shim tells Elaine Wong that an economic downturn ...
- Progressive CMO Larry Bloomenkranz 'Asked To Leave'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Progressive CEO and president Glenn Renwick thanked Bloomenkranz for his contributions ...
- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year sin ...
- Innovation Can't Stop At The Product Level
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Apple may be renowned for its innovative products, but innovation needs ...
- Sharper Image Hires New CMO
Marketing Daily, - Thursday, January 21, 2010
SharperImage.com announced today the hiring of Steve August as its senior vi ...
- Webroot Names Chris Benham First CMO
Marketing Daily, - Wednesday, January 13, 2010
In this new position, Benham, who has held marketing positions at Symant ...
- CMOs Must Take Responsibility For Connecting The Dots
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
CMOs have to refocus their attention away from aggressive advertising and promoti ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- CMOs Need To Take Active Role In Curbing Counterfeits
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 22, 2009
It is the CMO's responsibility to curb black market consumption, write Peg ...
- GM's New Marketing VP: 'I Listen And Move Fast'
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
"We are in the midst of launching a new customer sales, servi ...