- What To Expect From Chrysler's Marketing Chief: Provocative Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
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- Mark LaNeve Reportedly Leaves GM for Allstate
Marketing Daily, - Friday, October 9, 2009
Mark LaNeve, General Motors' marketing chief, whose departure from the company ...
- Dunkin' Brands Makes Top-Level Marketing Shift
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2009
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership te ...
- Verizon Merges Units; Eliminates Companywide CMO Role
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Verizon Communications is melding its residential and business landline units -- Veriz ...
- Frito-Lay Promotes Ann Mukherjee To CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
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- Church's Chicken Names Lavely As CMO
Marketing Daily, - Monday, October 5, 2009
Previously, Lavely served as CMO for Ruth's Chris Steak House, where ...
- Dunkin' Donuts Chief Brand Officer Is Leaving
Marketing Daily, - Thursday, October 1, 2009
President and Chief Brand Officer William Kussell has decided to leave t ...
- Change Afoot At Beam Global
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Kevin George will become CMO on Sept. 28, joining Beam after ...
- LifeLock Names Marvin Davis, Ex Of Comcast, CMO
Marketing Daily, - Wednesday, September 16, 2009
A leader in identity theft protection services, the company has hired Marv ...
- Michelle Gass Will Lead Starbucks' Seattle's Best Unit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
Michelle Gass, one of Starbucks CEO Howard Schultz' most-trusted advisers and archite ...
- New Initiative Streamlines Research, Helps Charities
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
"Pause to Support a Cause" is creating a global opt-in research pan ...
- NFL Names Mark Waller First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
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- Starbucks Names Global CMO
Marketing Daily, - Thursday, September 3, 2009
Starbucks Coffee Company has appointed Annie Young-Scrivner global chief marketing officer, responsib ...
- Brown-Forman Names Sirchio CMO
Marketing Daily, - Tuesday, September 1, 2009
Brown-Forman has appointed John Kristin "Kris" Sirchio as its new chief marketi ...
- Levi's Names Jaime Szulc Its First Global CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
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- Papa John's Names Varga CMO
Marketing Daily, - Tuesday, August 25, 2009
Papa John's International, Inc. has named Andrew Varga as its new chi ...
- CMO Pivotal To Developing Customer-Centric Organizations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
Yesterday we read about Paul Polman's push to make Unilever a customer-focus ...
- Bridging The Great Divide Between CMOs And CTOs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
It's time to bridge the gap between marketing and IT, says Jo ...
- Four New Marketing Realities To Live By
Marketing Daily, Blaine Mathieu - Friday, August 14, 2009
The pre-2007 economy is gone for years, and some elements might ...
- Kerri Martin Named CMO Of Electric-Car Maker Coda
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Kerri Martin, who attracted a lot of attention in the marketing departmen ...
- CMOs See Better Times Ahead; Upsurge in Social Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Fifty-nine percent of 511 top marketing executives polled recently are more upbe ...
- Dave & Buster's Names New CMO
Marketing Daily, - Tuesday, August 4, 2009
Sean Gleason has been named chief marketing officer of upscale restaurant/entertainment cha ...
- Mass Media Crisis Is Marketers' Crisis, Too
Marketing Daily, Karlene Lukovitz - Tuesday, August 4, 2009
Traditional media companies need to work with advertisers and agencies to devel ...
- Burwick's Resignation Could Signal Bigger Changes At Pepsi
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
Pepsi followers are wondering if there's a larger message in the resignati ...
- Social Media Changing Customer Expectations
Marketing Daily, Karlene Lukovitz - Monday, August 3, 2009
Incumbent communications providers are struggling to adapt to increased innovation, growing pri ...
- PepsiCo Taps Beraud For Top Marketing Post
Marketing Daily, - Friday, July 31, 2009
PepsiCo Americas Beverages has tapped Jill Beraud, who served most recently ...
- Foster's Wine Estates Names CMO
Marketing Daily, - Tuesday, July 28, 2009
Foster's Wine Estates has named Francesca Schuler to the new position ...
- Zale Hires JWT Exec As CMO
Marketing Daily, - Wednesday, July 22, 2009
Zale Corp. has hired Richard A. Lennox as EVP/CMO, from J. Walt ...
- Motorola Taps William Ogle For Unit CMO
Marketing Daily, - Thursday, July 16, 2009
Motorola has named William Ogle chief marketing officer for its Mobile Devic ...