- Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off)
Online Media Daily, Mark Walsh - Wednesday, December 9, 2009
Nearly two-thirds of chief marketing officers plan to increase social media budge ...
- Next-Generation CMOs Must Embrace The Consumer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Next-generation CMOs must help their organizations to truly understand their customers a ...
- Maidenform Names DeHart CMO
Marketing Daily, - Monday, December 7, 2009
Lucille DeHart is returning to Maidenform in the position of chief marketi ...
- Taco Del Mar Franchising Names Andreini CMO
Marketing Daily, - Tuesday, December 1, 2009
Andreini's marketing and business strategy background includes having served as president ...
- For Most, Marketing Budgets Flat This Holiday
Marketing Daily, Sarah Mahoney - Monday, November 30, 2009
But the survey results may be a little misleading, BDO Seidman's Catheri ...
- 7-Eleven Elevates Rita Bargerhuff To CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 19, 2009
...
- Black Friday, Cyber Monday Sales To Rise 1.8%
Marketing Daily, Sarah Mahoney - Tuesday, November 17, 2009
The estimate comes from BDO Seidman's "Retail Compass Survey," based on ...
- Sports Authority Taps McKinsey Exec As CMO
Marketing Daily, - Monday, November 16, 2009
The Sports Authority says it has named Jeffrey Schumacher as its n ...
- Friendless: CMOs Spend Little On Social Media
Marketing Daily, David Goetzl - Tuesday, November 17, 2009
Twitter may be booming, Facebook stratospheric, but leading chief marketing officers a ...
- Biggest Supply Chain Savings Go Unaddressed
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
Nearly half the respondents to a CMO Council survey said that th ...
- Jamba Juice Promotes Susan Shields To CMO
Marketing Daily, - Tuesday, November 10, 2009
Jamba, Inc. has promoted Susan Shields to SVP and CMO of t ...
- What To Expect From Chrysler's Marketing Chief: Provocative Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
...
- Mark LaNeve Reportedly Leaves GM for Allstate
Marketing Daily, - Friday, October 9, 2009
Mark LaNeve, General Motors' marketing chief, whose departure from the company ...
- Dunkin' Brands Makes Top-Level Marketing Shift
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2009
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership te ...
- Verizon Merges Units; Eliminates Companywide CMO Role
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Verizon Communications is melding its residential and business landline units -- Veriz ...
- Frito-Lay Promotes Ann Mukherjee To CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
...
- Church's Chicken Names Lavely As CMO
Marketing Daily, - Monday, October 5, 2009
Previously, Lavely served as CMO for Ruth's Chris Steak House, where ...
- Dunkin' Donuts Chief Brand Officer Is Leaving
Marketing Daily, - Thursday, October 1, 2009
President and Chief Brand Officer William Kussell has decided to leave t ...
- Change Afoot At Beam Global
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Kevin George will become CMO on Sept. 28, joining Beam after ...
- LifeLock Names Marvin Davis, Ex Of Comcast, CMO
Marketing Daily, - Wednesday, September 16, 2009
A leader in identity theft protection services, the company has hired Marv ...
- Michelle Gass Will Lead Starbucks' Seattle's Best Unit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
Michelle Gass, one of Starbucks CEO Howard Schultz' most-trusted advisers and archite ...
- New Initiative Streamlines Research, Helps Charities
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
"Pause to Support a Cause" is creating a global opt-in research pan ...
- NFL Names Mark Waller First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
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- Starbucks Names Global CMO
Marketing Daily, - Thursday, September 3, 2009
Starbucks Coffee Company has appointed Annie Young-Scrivner global chief marketing officer, responsib ...
- Brown-Forman Names Sirchio CMO
Marketing Daily, - Tuesday, September 1, 2009
Brown-Forman has appointed John Kristin "Kris" Sirchio as its new chief marketi ...
- Levi's Names Jaime Szulc Its First Global CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
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- Papa John's Names Varga CMO
Marketing Daily, - Tuesday, August 25, 2009
Papa John's International, Inc. has named Andrew Varga as its new chi ...
- CMO Pivotal To Developing Customer-Centric Organizations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
Yesterday we read about Paul Polman's push to make Unilever a customer-focus ...
- Bridging The Great Divide Between CMOs And CTOs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
It's time to bridge the gap between marketing and IT, says Jo ...
- Four New Marketing Realities To Live By
Marketing Daily, Blaine Mathieu - Friday, August 14, 2009
The pre-2007 economy is gone for years, and some elements might ...