- The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos wi ...
- Fast Forward: Distributed Content
Media Magazine, Joe Mandese - Tuesday, May 20, 2008
Recently, I moderated a panel of digital media gurus during a daylo ...
- Ads Pollute More Than the Mind (Apparently)
Online Media Daily, George Simpson - Friday, May 30, 2008
Tucked almost unnoticed among the stories of hundreds of thousands dying fr ...
- The Little Things Can Offer The Greatest Lessons And Inspiration
Online Spin, dave.b , Max Kalehoff - Friday, May 30, 2008
My 18-month-old son has been obsessed with hinges since the age ...
- Branding In An Age Of Authenticity
Online Spin, Dave Morgan - Thursday, May 29, 2008
In the new world of marketing communication, the future will be ...
- Don't Get Cold Feet About Going Green
Marketing Daily, Josiah McClellan - Wednesday, May 28, 2008
Use these five best practices to insulate your company from potential skept ...
- Media X: Stupid Does
MediaDailyNews, Jack Feuer - Wednesday, May 28, 2008
Bring up the subject of emerging media, and you all start panti ...
- Vertical Networks: So Close But Yet So Far
Online Media Daily, Jeff Hirsch - Wednesday, May 28, 2008
Following trends in the online space is a lot like watching reali ...
- Intelligent Data And The Semantic Web
Online Spin, Cory Treffiletti - Wednesday, May 28, 2008
Last year I started writing about Web 3.0 -- the concept ...
- Mobile Web Optimization Via Multivariate Testing
Online Media Daily, Kim Ann King - Tuesday, May 27, 2008
All aboard! Recent announcements from major players gearing up their mobile strategies--fr ...
- Why Web Sites And Online Marketing Suck
Online Spin, Joe Marchese - Tuesday, May 27, 2008
I have long been convinced that standard online marketing metrics were n ...
- Raising Expectations
Marketing Daily, Cliff Medney - Friday, May 23, 2008
Every one of us in the promotion industry needs to have ...
- Pew: Not an Inappropriate Name
Online Media Daily, George Simpson - Friday, May 23, 2008
"The Internet is a tactical tool for shoppers who use it ...
- How To Make Conferences Great
Online Spin, dave.b , Max Kalehoff - Friday, May 23, 2008
As a regular attendee, speaker and occasional programmer and sponsor at ...
- Foundation For Successful Social Media Marketing: From Tools To Service
Online Media Daily, Sang Kim - Thursday, May 22, 2008
The first generation of social media was a collection of social too ...
- Coming Fast: True Multi-Platform Media Marketing
Online Spin, Dave Morgan - Thursday, May 22, 2008
At least since the early days of radio, when newspaper companies tri ...
- Media X: Hot Enough
MediaDailyNews, Jack Feuer - Wednesday, May 21, 2008
Have you hard about the industry foolishness so powerful that it transcen ...
- Why Toilet Paper Is More Important To Big Brands Than SEO
Online Media Daily, Rob Young - Wednesday, May 21, 2008
We all know that big brands can spend a small fortune ...
- Engaging Youth In An Evolving Online Environment
Marketing Daily, Ryan Okum - Tuesday, May 20, 2008
The most important principle to follow when marketing to young people ...
- Best Practices In Short-Form Video Advertising
Online Media Daily, Erick Hachenburg - Tuesday, May 20, 2008
The new guidelines for online video ads published by the Interactive Advertisi ...
- Social Media For Social Good
Online Spin, Joe Marchese - Tuesday, May 20, 2008
Social media's awesome power can really take your breath away when y ...
- Online Metrics You Can Take To The Bank
Online Media Daily, Judy Gern - Monday, May 19, 2008
David Ogilvy, considered by many to be the father of direct respon ...
- Can't Get No Satisfaction?
Online Spin, Seana Mulcahy - Monday, May 19, 2008
It seems ironic to me to be looking at consumer satisfaction he ...
- Snnnn-arky
MediaDailyNews, The Riff - Friday, May 16, 2008
With names like that, who needs frienemies? WPP Group, and client De ...
- Super-Size Me, Meharbani-She
Online Media Daily, George Simpson - Friday, May 16, 2008
In the granddaddy of all food fights, our remarkably sensitive President sa ...
- Marketers: Beware Of Blogging Simply For SEO
Online Spin, dave.b , Max Kalehoff - Friday, May 16, 2008
SEO professionals should be fluent in social media; however, I'm deeply troubl ...
- The Value Of Persistence
Online Media Daily, Joshua Stylman - Thursday, May 15, 2008
Over the years, I've spoken with many marketers who view search ...
- Don't Blame Craig
Online Spin, Dave Morgan - Thursday, May 15, 2008
Don't blame Craig, It's not his fault.A story in the front ...
- Too Much Music Can Dilute Your Brand Image
Marketing Daily, Martin Pazzani - Wednesday, May 14, 2008
One way to start evolving your thinking is to try to answ ...
- It's Not Just Gas Prices: Economic Downturn Strikes Online Ad Market
Online Media Daily, Rajeev Goel - Wednesday, May 14, 2008
Despite earlier speculation that the online ad space may be spared t ...