- Has DTC Advertising Reached The Point Of Diminishing Returns?
Marketing Daily, Maryann Kuzel - Tuesday, July 15, 2008
Instead of further saturating the airways, pharma companies should reallocate more ...
- Five Rules For Choosing An Ad Network Partner
Online Media Daily, Joe Apprendi - Tuesday, July 15, 2008
The online advertising market certainly loves controversy. This was never more appare ...
- A Different Perspective On Social Media Marketing
Online Spin, Joe Marchese - Tuesday, July 15, 2008
Virtually every advertiser is asking for it. They have all heard abo ...
- Five Ways To Manage Your Brand Reputation
Online Media Daily, Peter Hershberg - Monday, July 14, 2008
Conversation, Engage and Participate. These words can be scary to marketers becau ...
- Toying Around With Virtual Worlds
Online Spin, Seana Mulcahy - Monday, July 14, 2008
Last week was like pea soup here in the suburbs of Bosto ...
- Coen Cuts Media (Really -- As In, Cuts It Out)
Online Media Daily, George Simpson - Friday, July 11, 2008
Robert J. Coen, Senior VP-director of forecasting for MAGNA, who delivered h ...
- Want To Win Customers? Don't Be Like A Wireless Carrier
Online Spin, dave.b , Max Kalehoff - Friday, July 11, 2008
As a consumer, I've found that wireless carriers are among the mo ...
- Scaling Resources Help Optimize Media Operations ROI
Online Media Daily, - Thursday, July 10, 2008
Driving revenue up and keeping costs down is a key component f ...
- Stop Calling Me Fat, Facebook
Online Spin, David Berkowitz - Thursday, July 10, 2008
Have you ever felt insulted by overzealous ad targeting? I've been heari ...
- Riding The Segment-Driven Marketing Wave
Online Media Daily, Cynthia Stephens - Wednesday, July 9, 2008
Marketers already riding the segment-driven marketing wave know that reaching the right ...
- Behavioral Targeting: It Still Doesn't Play In Peoria
Online Media Daily, Meir Zohar - Tuesday, July 8, 2008
I was in a cab on the way home from a rece ...
- Authentically American
Marketing Daily, Susan Nelson - Monday, July 7, 2008
With the Fourth of July--our celebration of all things American--just having passe ...
- Yahoo/Google Pact: What's A Search Marketer To Do?
Online Media Daily, Wister Walcott - Monday, July 7, 2008
By now we are all aware that paid search is a dynam ...
- Adify: Laughing All The Way To The Bank
Online Media Daily, George Simpson - Thursday, July 3, 2008
Some of my clients include the biggest, baddest vertical ad networks ...
- Which Facebook App Are You?
Online Spin, David Berkowitz - Thursday, July 3, 2008
By now, you know which "Sex and the City" character you ar ...
- Clay Felker: Page Jumper, Dead At 82
MediaDailyNews, Joe Mandese - Wednesday, July 2, 2008
Clay Felker, the legendary magazine editor who died Tuesday at the a ...
- The Top Three Webinar Must-Knows
Online Media Daily, Julie Mason - Wednesday, July 2, 2008
Webinars offer great benefits for both you and your customers and prospect ...
- It's Not A Magical Parallel Universe, It's Just The Internet
Online Media Daily, Andrew - Tuesday, July 1, 2008
Did the title of this post pique your interest? Good. This ...
- Social Media Demands A Reinvented Agency
Online Spin, Joe Marchese - Tuesday, July 1, 2008
Madison Avenue wasn't built to service brands in social media and, mo ...
- Fast Forward
Media Magazine, Joe Mandese - Tuesday, July 22, 2008
I'd like to dedicate this issue of Media to Clay Felker, t ...
- Pushing Up Daisies
Media Magazine, John Capone - Tuesday, July 22, 2008
For better or for worse, Tony Schwartz had a hand in creati ...
- Ed:Blog
OMMA Magazine, OMMA Magazine Writers - Tuesday, July 22, 2008
This is an exciting time for us here at OMMA: The bu ...
- Web U: The Last Days of Click-Through
OMMA Magazine, Dustin Engel - Wednesday, July 23, 2008
As analytics companies and agencies release better ways to measure media effectivenes ...
- Ad Networks Focus: Man the Battelle Stations
OMMA Magazine, Gavin O'Malley - Wednesday, July 23, 2008
John Battelle, one of the founders of Wired magazine and The Indust ...