Commentary

Ed:Blog

This is an exciting time for us here at OMMA: The buzz of OMMA Global is in the air, the awards selection process is in full swing, All Stars are being narrowed down, Chick-fil-A brought us a whole mess of free sandwiches yesterday, Gaetano's stylist got very creative with his hair, there's a naked man running around on the first floor, and we just found out, thanks to the New York City Department of Health, that the tap water in our building has not been safe for drinking in months.

We felt sort of let down by the naked man. Reports from our sales team, who saw him in the window from street level on Broadway, had us worked up. We mean, talking about OMMA Global New York gets us pretty darn excited, but not like the potential spectacle of some dude from another floor who's cracked under the strain of the heat (it's been in the 90s and humid in the city for the past week or so, and the rain never seems to help) stripping down and commandeering the vacant first floor of our building in the Flatiron district. Was he going to be playing bongos, Matthew McConaughey-style? Would parts be wagging? Maybe he'd be a font of insider industry knowledge and become our All Star guru. None of this came to pass. When we stopped the elevator on the first floor, he sat quietly in the back of the empty space, a towel across his lap. It took us a few moments to even make out that he was there at all. He must have tired himself out with all the dancing. This did not make up for a lack of potable water.

As we type this an announcement is being made that the elevators are out of service. (Did the naked guy get in there?) But the nonstop drama here can't last. By the time you read this, the All Stars will have been selected, awards chosen, the water will probably be drinkable again, the naked guy on the first floor will likely have found his pin-striped pants and oxford-cloth button-down, and there'll be only the exhilaration of Susan Kuchinskas' stories on search and audience indexing to keep things lively.

The Editors
editorial@mediapost.com
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