- Must-Read Manifesto By IAB CEO
Online Spin, Joe Marchese - Tuesday, February 10, 2009
Every so often there are some must-read posts out there. I thi ...
- Note The 'R' In Customer Relationship Management
Marketing Daily, Scott Couvillon - Monday, February 9, 2009
You will not be the only one utilizing CRM in 2009. T ...
- Is Email Marketing Next For Extinction?
Online Media Daily, Per Lofgren - Monday, February 9, 2009
The most frequent criticism I've heard about the new Apple iPhone ...
- Four Meaningful Conversations We Might Have
Online Spin, Kendall Allen - Monday, February 9, 2009
On Sundays, I like to peruse the content of the week's conversatio ...
- Why Sony Missed The IPod - The Curse Of Silos
Marketing Daily, David Aaker - Friday, February 6, 2009
Sony's three silos thwarted the efforts by Sony to create a n ...
- News You Can Use -- For Free
Online Media Daily, George Simpson - Friday, February 6, 2009
"Over the past decade, we have built a country-sized economy online whe ...
- Head-To-Head: Pittsburgh's Brunner Vs. Arizona's E.B. Lane
Marketing Daily, Frank Compton - Thursday, February 5, 2009
Despite this year's uninspiring advertising, the game did produce some quality, creati ...
- Media Marketplace: Social Studies
Media Magazine, Jay Suhr - Friday, January 2, 2009
The resounding success of President-Elect Barack Obama's grassroots campaign is a powerf ...
- Tackling Conversion Attribution: The Importance Of Human Analysis
Online Media Daily, Ann Hoey - Thursday, February 5, 2009
With all of today's technological advancements in accurate conversion tracking, how a ...
- WWGD: Why Google TV Won't Match Google Search
Online Spin, Dave Morgan - Thursday, February 5, 2009
I just started reading Jeff Jarvis's book "What Would Google Do?" ...
- Conn. Bill Would Protect Students' Free Speech Online
PolicyBlog, Wendy Davis - Thursday, February 5, 2009
A Connecticut lawmaker intends to introduce a bill to protect students' rig ...
- Are You Trustworthy?
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Wednesday, February 4, 2009
The point is that the primary, the most important motivator for a ...
- Attention Scarcity: Look Here, Look Here, Please?
Online Media Daily, Scott Brave, Kathleen Wiersch - Wednesday, February 4, 2009
We all know how wonderful the Web is. It did great thin ...
- Michael Phelps Regrets
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
"It is hard to shoe-horn him in someplace as a spokesperson, becau ...
- E-tailers: Consider The Mobile User's Needs
Marketing Daily, David King - Tuesday, February 3, 2009
Retailers that can use messaging, Web content, email, and social networking ...
- Productivity: The Paradox of Thrift
Media Magazine, - Friday, January 2, 2009
Since the meltdown on Wall Street, the media has maintained a deathwatc ...
- Post-Holiday See-Saw: Achieving Perfect Balance In 2009
Online Media Daily, Cynthia Stephens - Tuesday, February 3, 2009
Up and down, up and down. The common yardstick used to measu ...
- The Future Agency Of Record Will Be Social
Online Spin, Joe Marchese - Tuesday, February 3, 2009
There is a quiet battle raging in the advertising industry over w ...
- An Ode To Change, An Ode To Mobile
Marketing Daily, Eric Holmen - Monday, February 2, 2009
Marketers will be looking for spikes in buyers' confidence and anxiously monitori ...
- Lessons From A Chicago Cabbie: What Every Online Marketer Needs To Know.
Online Media Daily, Arturo Trovato - Monday, February 2, 2009
There I was once again, in the dreaded taxi line at Chicago ...
- What Motivates Your Business Model?
Online Spin, Kendall Allen - Monday, February 2, 2009
In our current environment, I would expect a lot of talk abo ...
- Deepening Customer Loyalty Through Social Media
Marketing Daily, Aaron Strout - Friday, January 30, 2009
While the idea of diminished customer loyalty may be disheartening -- aft ...
- Bites & Bytes: Super Bowl Edition
Online Media Daily, George Simpson - Friday, January 30, 2009
It is exceedingly hard to imagine that anyone would actually pay mon ...
- What Is The Purpose Of Online Advertising?
Online Spin, dave.b , Max Kalehoff - Friday, January 30, 2009
What is the purpose of online advertising? Surely, search advertising's purpose ...
- Just How Super Is The Super Bowl?
Marketing Daily, Robert Passikoff - Thursday, January 29, 2009
Setting aside the question of quality creative, the survey brings into har ...
- Taking Measure: Making the Most of It
Media Magazine, John Nardone - Friday, January 2, 2009
As I write this, no word better describes the 2009 economic outlo ...
- Nine Mobile Ad Predictions For '09
Online Media Daily, Jim Ricotta - Thursday, January 29, 2009
Having recently emerged from infancy, mobile advertising will take greater strides ...
- How Should Our Business Schools Respond To The Financial Crisis?
Online Spin, Dave Morgan - Thursday, January 29, 2009
Today, my column is going to go a bit off normal topi ...
- What's Next In Green Marketing?
Marketing Daily, Abigail Cohen, Jacquelyn A. Ottman - Wednesday, January 28, 2009
Wall Street had a stormy 2008, but there is a silver linin ...
- How Governments And Brands Can Boost Consumer Confidence
MediaDailyNews, Alfonso Rodés - Wednesday, January 28, 2009
Consumers are scared, confused and uncertain. During these harsh economic times, t ...