- Finding The "Answer" In Display Ad Targeting
Marketing Daily, David Dowhan - Tuesday, January 31, 2012
When it comes to targeting ads to consumers on the Internet, t ...
- Targeting Is Not A KPI
Marketing Daily, Dave Martin - Monday, January 30, 2012
Within the digital media ecosystem we're hearing more and more about t ...
- Branded Web Names Herald New Era
Marketing Daily, Adrian Kinderis - Friday, January 27, 2012
Beginning this month, a core component of Internet infrastructure will undergo ...
- Unlocking The Marketing Code
Marketing Daily, Michael Haydock - Thursday, January 26, 2012
Advances in analytics enable retailers to go beyond the basics in determini ...
- PRSA Searches For Meaning Of Life
Marketing Daily, Steve Lundin - Tuesday, January 24, 2012
This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to expla ...
- QR Codes: The Active Link Between Direct Mail, Web and Mobile
Marketing Daily, David Henkel - Monday, January 23, 2012
Quick Response codes provide a dynamic link to propel the customer fr ...
- Measuring Your Lead-nurturing Campaigns
Marketing Daily, Sarah Goliger - Tuesday, January 17, 2012
Tracking your progress will allow you to identify what's working and wh ...
- The Rise Of The Biobased Economy
Marketing Daily, Mark Eisen, Jacquelyn A. Ottman - Monday, January 16, 2012
Brand owners need to develop a strategy in 2012. ...
- Sightings: 10 Trends For 2012
Marketing Daily, Kathy Oneto - Friday, January 13, 2012
As we start 2012, we forecast a year of "Movement and Progres ...
- A Prescription Of Empathy For The (Online) One Percent
Online Spin, Kaila Colbin - Friday, January 13, 2012
It has become entirely automatic for me to turn to technology solutio ...
- Game Changer
Marketing Daily, Howard Klein, Curtis Munk - Thursday, January 12, 2012
It's time to pull the plug on "consumer electronics." ...
- On Brands And Blocks
Marketing Daily, Josh Kimball - Thursday, January 12, 2012
Girls looking for a new buddy can now say hello to Le ...
- The Fallacy Of The Low-Involvement Category
Marketing Daily, Bruce Levinson - Wednesday, January 11, 2012
There are plenty of examples of brands that have found engaging wa ...
- Predictions For 2012: Data Is Everywhere!
Marketing Daily, Mark S. Zagorski - Tuesday, January 10, 2012
Not, however, as the buzzword "flavor of the moment," but as ...
- A Marketer's New Year's Resolution
Marketing Daily, Gerald Carrafiello - Monday, January 9, 2012
Help consumers find the right balance between health and pleasure. ...
- Use Big Data To Support Performance Management
Marketing Daily, Laura Patterson - Friday, January 6, 2012
Undertaking projects associated with Big Data can seem a big bite ...
- Can We Trust Women With The Economy?
Online Media Daily, George Simpson - Friday, January 6, 2012
In a MediaPost Engage: Boomers column earlier this week, Jim Gilmartin ga ...
- Changing The World With A Culture Of Customer Service
Online Spin, Kaila Colbin - Friday, January 6, 2012
Let me tell you what it's like to go skiing in N ...
- 2011's REM-jarring Marketing Nightmares
Marketing Daily, Steve Lundin - Wednesday, January 4, 2012
If there's one thing that can be said about last year's bump ...
- Manage Your Time In 2012
Online Spin, Cory Treffiletti - Wednesday, January 4, 2012
Welcome to 2012. It's a whole new year, and potentially a n ...