- PR Secrets Revealed
Marketing Daily, Len Stein - Wednesday, February 22, 2012
From a review of some recently published "secrets of PR," it see ...
- How to Avoid Social Presbyopia
Marketing Daily, Drew Neisser - Tuesday, February 21, 2012
Many in my generation are at risk for social presbyopia -- t ...
- IBooks: A Powerful Presentation Tool
Marketing Daily, Geoff McCleary - Friday, February 17, 2012
This new digital publishing innovation -- which has been described as "t ...
- Ad Bowl: Going To The Dogs
Marketing Daily, Robin Hafitz - Thursday, February 16, 2012
There has been plenty of coverage of how the ads played ...
- Overwhelmed? Stop Chasing Bright Shiny Objects!
Online Spin, Dave Morgan - Thursday, February 16, 2012
As our industry becomes increasingly disrupted by digital technology and fundamental chang ...
- Big Data: New Opps For Marketers
Marketing Daily, Jeff Weidauer - Wednesday, February 15, 2012
Facebook is a perfect example of what is being called "big dat ...
- In The Mood For Brand Love
Marketing Daily, Gregg S. Lipman - Tuesday, February 14, 2012
We went out to the street for a down-and-dirty survey to fi ...
- Fostering Digital Innovation
Online Spin, Jason Heller - Tuesday, February 14, 2012
Every company promotes innovation and progress within its marketing organization. Yet, cultural ...
- JCPenney's Brand-Building: Out Of The Vortex
Marketing Daily, Paul Schrimpf - Monday, February 13, 2012
The company has launched a major rebranding effort with a full overha ...
- An Organization With Terminal Cancer
Marketing Daily, Vanessa Horwell - Friday, February 10, 2012
It will take a lot more than some clever PR tactics a ...
- 'Don't Be A Dick' Is The New 'Don't Be Evil'
Online Spin, Kaila Colbin - Friday, February 10, 2012
Tonight, I am a virgin. I'm in attendance at Kiwi Foo: t ...
- Looking For Love in All The Right Places?
Marketing Daily, Jonty Kelt - Thursday, February 9, 2012
With total Valentine's Day sales possibly exceeding $16 billion in 2012, tho ...
- Win At Showrooming By Engaging
Marketing Daily, Sonia Misak - Tuesday, February 7, 2012
There has been a lot of press recently surrounding retailers' struggles wi ...
- The Top 10 Common Marketing Mistakes To Avoid In 2012
Marketing Daily, Chris Chariton - Monday, February 6, 2012
While having many choices can make it easier to maximize your marketi ...
- A Mudslide Is On Its Way
Marketing Daily, Bob McCurdy - Friday, February 3, 2012
Historically, the best predictor of a campaign's tone has been the closene ...
- The Super Bowl And Brand Rituals
Marketing Daily, Zain Raj - Thursday, February 2, 2012
Advertising during the Super Bowl is not the road to ritual buildin ...
- Super Bowl Game Plan: The Right Keywords
Marketing Daily, Nick Martin - Wednesday, February 1, 2012
If you believe everything you read, you might think that with on ...
- Finding The "Answer" In Display Ad Targeting
Marketing Daily, David Dowhan - Tuesday, January 31, 2012
When it comes to targeting ads to consumers on the Internet, t ...
- Targeting Is Not A KPI
Marketing Daily, Dave Martin - Monday, January 30, 2012
Within the digital media ecosystem we're hearing more and more about t ...
- Branded Web Names Herald New Era
Marketing Daily, Adrian Kinderis - Friday, January 27, 2012
Beginning this month, a core component of Internet infrastructure will undergo ...
- Unlocking The Marketing Code
Marketing Daily, Michael Haydock - Thursday, January 26, 2012
Advances in analytics enable retailers to go beyond the basics in determini ...
- PRSA Searches For Meaning Of Life
Marketing Daily, Steve Lundin - Tuesday, January 24, 2012
This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to expla ...
- QR Codes: The Active Link Between Direct Mail, Web and Mobile
Marketing Daily, David Henkel - Monday, January 23, 2012
Quick Response codes provide a dynamic link to propel the customer fr ...
- Measuring Your Lead-nurturing Campaigns
Marketing Daily, Sarah Goliger - Tuesday, January 17, 2012
Tracking your progress will allow you to identify what's working and wh ...
- The Rise Of The Biobased Economy
Marketing Daily, Mark Eisen, Jacquelyn A. Ottman - Monday, January 16, 2012
Brand owners need to develop a strategy in 2012. ...
- Sightings: 10 Trends For 2012
Marketing Daily, Kathy Oneto - Friday, January 13, 2012
As we start 2012, we forecast a year of "Movement and Progres ...
- A Prescription Of Empathy For The (Online) One Percent
Online Spin, Kaila Colbin - Friday, January 13, 2012
It has become entirely automatic for me to turn to technology solutio ...
- Game Changer
Marketing Daily, Howard Klein, Curtis Munk - Thursday, January 12, 2012
It's time to pull the plug on "consumer electronics." ...
- On Brands And Blocks
Marketing Daily, Josh Kimball - Thursday, January 12, 2012
Girls looking for a new buddy can now say hello to Le ...
- The Fallacy Of The Low-Involvement Category
Marketing Daily, Bruce Levinson - Wednesday, January 11, 2012
There are plenty of examples of brands that have found engaging wa ...