- Online Sales Tax: A Non-Issue
Marketing Daily, Danny Silverman - Thursday, September 27, 2012
Online sales tax collection is a growing phenomenon, yet it does n ...
- How The Millennial Man Redefines Fashion Advertising
Marketing Daily, Stephen Niedzwiecki - Wednesday, September 26, 2012
Realizing that men are becoming more fashion-conscious, brands must change the w ...
- If You Manage People, Be As Good As My First Boss
Online Spin, Cory Treffiletti - Wednesday, September 26, 2012
A few weeks ago I wrote an article about what the ne ...
- Social Business Is Guacamole
Marketing Daily, Drew Neisser - Tuesday, September 25, 2012
Social media is like an avocado: tougher to grow than you m ...
- Risk Is Relative
MediaDailyNews, Joseph Jaffe - Tuesday, September 25, 2012
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettabl ...
- Think Blue Instead Of Green
Marketing Daily, Joseph DeLuca - Monday, September 24, 2012
Consumers no longer want brands they can simply depend on -- th ...
- Social Media: Secret Of The Successful CEO
Marketing Daily, Ann Charles - Friday, September 21, 2012
Social media has forever changed the conditions in which CEOs operate. Whi ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- Packaging For Kids - More Than Just Funny Faces
Marketing Daily, Steve Osborne - Thursday, September 20, 2012
A quick glance around the supermarket shows a sea of undifferentiated smili ...
- When '13' Is Advertisers' Lucky Number
Marketing Daily, Bob McCurdy - Thursday, September 20, 2012
The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeti ...
- Solving The Ultimate Social Media Challenge
Marketing Daily, Peter Heffring - Wednesday, September 19, 2012
The most pressing concern for marketers who manage social media for glob ...
- Welcome To The All-Channel World
Marketing Daily, Len Stein - Tuesday, September 18, 2012
Ubiquity is YouTube's goal. YouTube doesn't want you to just watch vide ...
- Three Principles For Evaluating Strategic Marketing Technology Partners
Online Spin, Max Kalehoff - Tuesday, September 18, 2012
Over the past 15 years, I've served on both the client a ...
- Marketing Through A Sales Channel
Marketing Daily, Richard Harris - Monday, September 17, 2012
Marketing through a sales channel can be extremely effective if certain conditio ...
- 'Peace' and 'Victory' Symbols And A Cyclist's Public Lancing
Marketing Daily, Vanessa Horwell - Friday, September 14, 2012
Implicit in the victory symbol is recent violence (victory achieved), while t ...
- Why IT Shouldn't Choose The CMS
Marketing Daily, John Fairley - Friday, September 14, 2012
Content is a competitive resource in the digital marketplace, and companies th ...
- The Challenge Of Scaling Talent
Online Spin, Kaila Colbin - Friday, September 14, 2012
If you've ever pitched to investors, you'll have heard the same fi ...
- The Rallying Point For Online Ad Measurement
Marketing Daily, Diaz Nesamoney - Thursday, September 13, 2012
Measurement remains one of the most pressing issues in the online advertisi ...
- Uncommon Sense -- What History?
MediaDailyNews, Jeff Einstein - Thursday, September 13, 2012
While digital culture sells information and education as the keys to succe ...
- What Brands Can Learn From Anna Wintour
Marketing Daily, Candy Washington - Tuesday, September 11, 2012
Anna Wintour, leading fashion icon and editor in chief of American "Vogue ...
- Scratching The Itch To Switch
Marketing Daily, Robert Wollan - Tuesday, September 11, 2012
Consumers value offerings that target their needs and desires with precision. Leadi ...
- Find Your (Brand) Greatness
MediaDailyNews, Joseph Jaffe - Tuesday, September 11, 2012
Nike is the marketer/brand of the decade, if not the millennium. Wi ...
- Don't Play Politics With Your Planning
Marketing Daily, Laura Patterson - Friday, September 7, 2012
The future of your business will more likely be determined by yo ...
- The New Crystal Ball For Retailers
Marketing Daily, Michael Haydock - Friday, September 7, 2012
Anticipating the needs and behavior of consumers is more important today th ...
- Maximum Alignment Equals Maximum Success
Online Spin, Kaila Colbin - Friday, September 7, 2012
I had breakfast recently with a friend from college who is doi ...
- The Fine Line For Account Executives
Marketing Daily, Laura Lauricella - Thursday, September 6, 2012
When it comes to the ad biz, finding the right balance betwe ...
- Getting Younger, Getting Smarter
Marketing Daily, Hadassa Gerber - Wednesday, September 5, 2012
The key to success with young adults is to join with med ...
- Survival Demands Innovation And Creativity
Online Media Daily, Joseph Jaffe - Wednesday, September 5, 2012
The future of marketing is a digital one, a tech-laden one. Bran ...
- Shopper Marketing's True Potential
Marketing Daily, Heidi Schoeneck - Tuesday, September 4, 2012
The bar has been raised for Shopper Marketers. It's time to l ...
- Mobile Wallet Is Expanding, But Hype Doesn't Match Reality
Online Media Daily, Daryl Colwell - Friday, August 31, 2012
Mobile payments' future is bolstered by reports that Google now supports a ...