- Let's Get Real About Privacy And Ads
Marketing Daily, Todd Copilevitz - Thursday, June 21, 2012
Here's the real truth. Nothing you post changes the terms laid o ...
- Uncommon Sense: The History of Digital -- Interview With Mr. Digital, Part 1
Online Media Daily, Jeff Einstein - Thursday, June 21, 2012
I was lucky enough to sit down recently with the original M ...
- Harnessing Big Data For Big Returns
Marketing Daily, Dave Scott - Wednesday, June 20, 2012
When it is effectively and efficiently mined by advanced data analytics tool ...
- What Happened To... Search?
Online Spin, Cory Treffiletti - Wednesday, June 20, 2012
Remember search? Search was the darling of the Internet advertising space. ...
- The Intersection Of Digital And Brand
Marketing Daily, Amy Shea - Tuesday, June 19, 2012
Today's imperative is to locate the crosshairs of engagement with brand a ...
- Forget 'Audiences,' The Future Is About Managing 'Social Connections'
Online Spin, Max Kalehoff - Tuesday, June 19, 2012
Almost five years ago I left Nielsen BuzzMetrics (now called NM Incit ...
- The Best Sustainability Stories Are True
Marketing Daily, Tim Rose - Monday, June 18, 2012
Consumers want stories that ring true. They'll come to you when y ...
- The Importance of Thinking Like an Engineer
Online Spin, Matt Straz - Monday, June 18, 2012
Last year, after a decade in the media business, I left t ...
- Make Way For Generation Nice
Marketing Daily, Mark Potts - Friday, June 15, 2012
Whereas Millennial marketing is sometimes about being quick and shiny, marketing ...
- Smile (And You'll Get The Credit Card Ad)
Online Media Daily, George Simpson - Friday, June 15, 2012
Apparently Microsoft has tried to patent an advertising system that targets people ...
- Compete Effectively With Online Retailers
Marketing Daily, Jeff Weidauer - Thursday, June 14, 2012
Today's brick-and-mortar retailers must stop putting total emphasis on price and foc ...
- Promotions Should Reward, Not Discount
Marketing Daily, Bob Welch - Wednesday, June 13, 2012
Promotions can be a powerful tool to reward shoppers and drive long-te ...
- The End of Social Media
Online Media Daily, Mike Bloxham - Wednesday, June 13, 2012
For the last few years, we've been told to stop referring ...
- 5 Things Marketers Can Learn From Stories
Marketing Daily, Jim Signorelli - Tuesday, June 12, 2012
Stories are one of the most powerful tools in our communication arsena ...
- If You Work In Slop, You Tend To Produce Slop
Online Spin, Max Kalehoff - Tuesday, June 12, 2012
"If you work in [enter four-letter dirty word that rhymes with spit ...
- Performance Management For Marketers
Marketing Daily, Laura Patterson - Monday, June 11, 2012
The best way to approach marketing performance management, accountability and measurement ...
- How VFX Captivates Viewers Of Commercials
Marketing Daily, Bill Collis - Friday, June 8, 2012
In the now highly competitive space of post-production and VFX, being ab ...
- The Truth Behind Brand Loyalty
Marketing Daily, Mark Miller - Thursday, June 7, 2012
As you seek to revamp your loyalty program and to make ...
- Uncommon Sense: Multiplying the Digital Divide
Online Media Daily, Jeff Einstein - Thursday, June 7, 2012
The Great Lie told by those who wage the War Against t ...
- Why Content Is The New Currency
Marketing Daily, Todd Copilevitz - Wednesday, June 6, 2012
Now it's all about what goes in and on these digital channel ...
- Reel In The Elusive 18-34-Year-Old Man
Marketing Daily, Margaret Firalio - Tuesday, June 5, 2012
Can 18- to-34-year-old men still be found via television, a medium th ...
- Why You Should Put Yourself In New, Uncomfortable Places
Online Spin, Max Kalehoff - Tuesday, June 5, 2012
Thanks to the continual spate of interviews with luminaries paying tribute ...
- Love, Likes, And Happiness
Marketing Daily, Ken Beaulieu - Monday, June 4, 2012
On any given day, depending on the news, there are between ...
- Comment Marketing Techniques Without Being Spammy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 1, 2012
Rand Fishkin tells us about white hat techniques -- comment marketing ...
- The Next Frontier Of The Digital World
Marketing Daily, Ed Haslam - Friday, June 1, 2012
What's the potential upside for advertisers and the brands they shepherd? T ...
- Take 'The Pitch,' Please
Marketing Daily, Michael Miller - Thursday, May 31, 2012
The AMC original series "The Pitch" purports to provide viewers with " ...
- Monetization? Screen Size DOES Matter -- Though Mostly Just for Advertising
Online Spin, Dave Morgan - Friday, June 1, 2012
As most of us in the industry know, mobile Web usage hasn ...
- Where Brands Should Build Digital Nests
Marketing Daily, Robert Passikoff - Wednesday, May 30, 2012
Brands must develop an understanding of how digital connects with the emotion ...
- Future-Proof Digital
Marketing Daily, Rachel Peters - Tuesday, May 29, 2012
Responsive design is not a magic bullet, but it goes a lo ...
- Branding Is Not A Popularity Contest
Marketing Daily, Bruce Levinson - Friday, May 25, 2012
Social media is revolutionizing the way that brands and consumers interact. Markete ...