Tag results for "commentary"
- Why Are Electronic Devices So Blinking Obnoxious? Our precious attentions are bombarded not just by email spam and untarget ...
- Turn Digital Chaos Into Brand EquityHere are six steps you can take to ensure your brand effective ...
- How To Catch A Man Since guys don't look to other guys for advice about new product ...
- Timing is Everything: Handing Off The Baton As A TeamWe all know the sayings, "timing is everything" and there is ...
- Outranking The Competition Here are solutions to five questions that can help you create efficiencie ...
- Why Good Marketers Shouldn't Fear Facebook's New Advertising GuidelinesFacebook's latest change to its advertising guidelines has caused quite a sti ...
- Starbucks' 15th Avenue. Starbucks' TED? Will Starbucks learn anything by trying to be locally relevant from ...
- Pre-Roll RocksAt the June OMMA video conference, I was shocked to hear esteem ...
- Interest vs. Intent and Landing PagesWhat are your intentions? Wait, wait. Let me guess. You're with ...
- A Place in Displacement: Media Markets We Need To Make It In a marketplace characterized by mergers and acquisitions, forces of imagination a ...
- Break Through The Bottleneck A strong commitment to branding on the part of the corporation c ...
- Don't Blame You, Don't Blame Me, Blame That Fellow Behind the Tree"Advertising is the makeup on the public face of capitalism," said t ...
- YOU Have Much Room For ImprovementI recently accepted an invitation to meet with the CMO of ...
- It's Okay To Hate This Article You need to engineer something into your products, its positioning or ...
- How Social Media Advertising Could Not SuckData is only as good as what you do with it. Here ...
- Are Single-Revenue-Stream Media Companies Dead? There is a lot of talk these days about the challenges bei ...
- The Truth About Ad Nets: Profit Margins of 45% To 60%Big online ad networks have an average profit margin of 45%, accordi ...
- Why Ad Exchanges Miss The Boat About two years ago we witnessed the birth/rebirth of ad exchanges a ...
- The New Creative ImperativeIt has been said that "media is the new creative." To clarif ...
- Put Out The Welcome Mat As the consumer-marketer relationship continues to evolve, customization will be critical n ...
- High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril Premium online publishers are spreading a gospel throughout the online advertising spa ...
- A Tale Of Two MediaIt was the best for advertising, it was the worst for advertisin ...
- Harvard Law Prof: File Sharing Doesn't Violate CopyrightIn a bold and controversial strategy, the lawyer for accused file-sharer Jo ...
- The J-Files: Jewdar Theories Everyone seems to have a theory on Jewdar. Last week, I chronicl ...
- Advertisers Need to Make Some Noise It might be a good time for us to appreciate our sen ...
- If You Can't Beat 'Em, Scare 'EmIn a blog on Jack Myers' Media Village Web site, Jaff ...
- Our Awkward Relationship With Competition Naturally, in the business world, competition is a fact of life. B ...
- Earn, Aggregate And Re-Use Integrating earned media into the purchase path. ...
- 25 Years Ago, Tetris Paved The Way We Now Digest News (AKA 'The Stream') This year marks the 25th anniversary of Tetris, perhaps the simplest, mo ...
- Armstrong Dreams of Resurgent AOL...
