- Task Completion: Why It's The Most Important Metric
Online Media Daily, Jonathan Levitt - Tuesday, August 11, 2009
Three simple tips for measuring task completion on your website, and w ...
- Nutrition Company Told To Fess Up To Pay-Per-Post
PolicyBlog, Wendy Davis - Tuesday, August 11, 2009
In what appears to be its first decision involving pay-per-post Web marketin ...
- 5 Tips For Low-Cost Marketing In A Recession
Marketing Daily, Yves Darbouze - Monday, August 10, 2009
1. Get rid of your expensive, award-winning mediocre results agency. ...
- Wall Street in 2007 = Web Street in 2009?
Performance Marketing Insider, Steve Baldwin - Monday, August 10, 2009
The online ad industry has been on a fairly stable course f ...
- Breaking Down The Google/On2 Acquisition
Video Insider, Eric Franchi - Monday, August 10, 2009
This past week, Google made the news yet again in online vide ...
- Microsite Or Macrosite?
Marketing Daily, Fred Brown - Thursday, August 6, 2009
An online presence should be like an orchestra. Sure, you need so ...
- A Separate Social Community Is Not The Answer To Everything
Marketing Daily, Nance Rosen - Friday, August 7, 2009
Other than "everybody's got one," the intentions behind Lane Bryant's community si ...
- Why Are Electronic Devices So Blinking Obnoxious?
Online Spin, dave.b , Max Kalehoff - Friday, August 7, 2009
Our precious attentions are bombarded not just by email spam and untarget ...
- Turn Digital Chaos Into Brand Equity
Marketing Daily, Randall Beard - Wednesday, August 5, 2009
Here are six steps you can take to ensure your brand effective ...
- How To Catch A Man
Marketing Daily, Carol Davies - Wednesday, August 5, 2009
Since guys don't look to other guys for advice about new product ...
- Timing is Everything: Handing Off The Baton As A Team
Online Media Daily, Chris Cunningham - Tuesday, August 4, 2009
We all know the sayings, "timing is everything" and there is ...
- Outranking The Competition
Marketing Daily, Suzy Sandberg - Tuesday, August 4, 2009
Here are solutions to five questions that can help you create efficiencie ...
- Why Good Marketers Shouldn't Fear Facebook's New Advertising Guidelines
Online Spin, Joe Marchese - Tuesday, August 4, 2009
Facebook's latest change to its advertising guidelines has caused quite a sti ...
- Starbucks' 15th Avenue. Starbucks' TED?
Marketing Daily, Kate Newlin - Saturday, August 1, 2009
Will Starbucks learn anything by trying to be locally relevant from ...
- Pre-Roll Rocks
Online Media Daily, Andrew Ettinger - Monday, August 3, 2009
At the June OMMA video conference, I was shocked to hear esteem ...
- Interest vs. Intent and Landing Pages
Online Media Daily, Scott Brinker - Monday, August 3, 2009
What are your intentions? Wait, wait. Let me guess. You're with ...
- A Place in Displacement: Media Markets We Need To Make It
Online Spin, Kendall Allen - Monday, August 3, 2009
In a marketplace characterized by mergers and acquisitions, forces of imagination a ...
- Break Through The Bottleneck
Marketing Daily, Larry Oakner - Thursday, July 30, 2009
A strong commitment to branding on the part of the corporation c ...
- Don't Blame You, Don't Blame Me, Blame That Fellow Behind the Tree
Online Media Daily, George Simpson - Friday, July 31, 2009
"Advertising is the makeup on the public face of capitalism," said t ...
- YOU Have Much Room For Improvement
Online Spin, dave.b , Max Kalehoff - Friday, July 31, 2009
I recently accepted an invitation to meet with the CMO of ...
- It's Okay To Hate This Article
Marketing Daily, Mickey Lonchar - Wednesday, July 29, 2009
You need to engineer something into your products, its positioning or ...
- How Social Media Advertising Could Not Suck
Online Media Daily, Paul Knegten - Thursday, July 30, 2009
Data is only as good as what you do with it. Here ...
- Are Single-Revenue-Stream Media Companies Dead?
Online Spin, Dave Morgan - Thursday, July 30, 2009
There is a lot of talk these days about the challenges bei ...
- The Truth About Ad Nets: Profit Margins of 45% To 60%
Online Media Daily, Erik Sass - Tuesday, July 28, 2009
Big online ad networks have an average profit margin of 45%, accordi ...
- Why Ad Exchanges Miss The Boat
Online Spin, Cory Treffiletti - Wednesday, July 29, 2009
About two years ago we witnessed the birth/rebirth of ad exchanges a ...
- The New Creative Imperative
Video Insider, - Wednesday, July 29, 2009
It has been said that "media is the new creative." To clarif ...
- Put Out The Welcome Mat
Marketing Daily, Mark Wilmot - Tuesday, July 28, 2009
As the consumer-marketer relationship continues to evolve, customization will be critical n ...
- High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril
Online Media Daily, Rob Rasko - Tuesday, July 28, 2009
Premium online publishers are spreading a gospel throughout the online advertising spa ...
- A Tale Of Two Media
Online Spin, Joe Marchese - Tuesday, July 28, 2009
It was the best for advertising, it was the worst for advertisin ...
- Harvard Law Prof: File Sharing Doesn't Violate Copyright
PolicyBlog, Wendy Davis - Tuesday, July 28, 2009
In a bold and controversial strategy, the lawyer for accused file-sharer Jo ...