Tag results for "commentary"
- Decisions, Decisions Now, I ask you, ladies and gentlemen of the marketing jury: H ...
- Free Agent: The Benefits of ExtinctionCall it crappy-economy-inspired paranoia, but lately I've been feeling increasingly concerned th ...
- A Brand's-Eye View of Behavioral TargetingAs click through rates, according to Doubleclick, have cratered at .1% ...
- Bob Garfield Nails It With 'The Chaos Scenario'I'm just finishing Bob Garfield's "The Chaos Scenario" -- the much-anticipated bo ...
- Unmasking Of Blogger Needn't Doom First AmendmentOne year ago, an acquaintance of model Liskula Cohen created a bl ...
- Can Marketers Kick The Price Promo Habit? The wholesale wholesaling of retail is the marker of an engine runni ...
- Do As I Say, Not As I Do Forget the hype, create great conversations instead. Create opportunities to present yo ...
- An Important Lesson from The OPA: Those Who Forget Will Be Destined To Remember The Online Publishers Association, with its recent report on ad effectiveness, h ...
- Ad Crack: Gotta Get Your Fix Of CTR!Have you ever been in this situation: You spend hours, days a ...
- So Long, American Express Me: "But why are you doing this if I'm such a gre ...
- The Consumer: Creative is the New CreativeBill Bernbach was the founder of doyle dane bernbach - a gian ...
- How Technology Changes Entertainment MarketingAdvances in technology and changes in consumer behavior are affecting marketing acro ...
- Four New Marketing Realities To Live By The pre-2007 economy is gone for years, and some elements might ...
- The Sun Sets On Social MediaAn annual report on the state of the UK's television, radio a ...
- The Ascent Of Earned Media While earned media has been around since the first campfires, the Intern ...
- Advertising Peaked -- So What Is Your Company's Growth Engine Now? Forrester analyst Shar VanBoskirk recently shared her firm's updated interactive marketing forecas ...
- The Waning Days Of 'Mere' Music Licensing From the early strains of "Revolution" by Nike, marketing has increasingly co-opt ...
- 5 SMS (Text Messaging) Advertising Myths I'm Too Sexy for SMS -- give me an iPhone Application! Pho ...
- Some Career Tips for Joining The Start-up EconomyI generally spend between 10% to -20% of my time talking ...
- Gmail Points Way To Brighter Future For Email If you're a marketer, you've probably expressed your frustration with ISPs. W ...
- Take Care Of Your Customer Value is what matters -- it now matters more than ever ...
- The Triumvirate: TV, Online Video And Social MediaThere are two primary schools of thought in online marketing (at lea ...
- Budgeting For ROI Here are some ideas to get off the cost-cutting treadmill and ensu ...
- Task Completion: Why It's The Most Important MetricThree simple tips for measuring task completion on your website, and w ...
- Nutrition Company Told To Fess Up To Pay-Per-PostIn what appears to be its first decision involving pay-per-post Web marketin ...
- 5 Tips For Low-Cost Marketing In A Recession 1. Get rid of your expensive, award-winning mediocre results agency. ...
- Wall Street in 2007 = Web Street in 2009? The online ad industry has been on a fairly stable course f ...
- Breaking Down The Google/On2 AcquisitionThis past week, Google made the news yet again in online vide ...
- Microsite Or Macrosite? An online presence should be like an orchestra. Sure, you need so ...
- A Separate Social Community Is Not The Answer To Everything Other than "everybody's got one," the intentions behind Lane Bryant's community si ...
